SIG Workshop

When it comes to social media, there are a million platforms out there. As marketers, we’re pretty familiar with the regular mix—Snapchat, Facebook, Twitter, Instagram, LinkedIn—but do we really know which ones are best for our individual organizations and, more importantly, the customers we’re trying to reach? As part of our ongoing quest to better understand Marketing in the Age of Digital Media, we brought in three social media gurus last monthBrian Razzaque, CEO at SocialToaster, Inc.; Greg Kihlström, Founder & CEO, Carousel30; and Rebecca Lombardo, Director of Strategic Services, Tracx—to dig into the strategy behind successful social media marketing. The panelists shared ideas for how to reach your target audience and drive action by carefully selecting the right social outlets.