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Show you have the latest knowledge by becoming a Professional Certified Marketer® in Digital Marketing. The American Marketing Association created a program that’s as flexible as your schedule, but rigorous enough to prove you have the knowledge needed to advance your digital marketing career.

Given the technical aspect of the marketing industry, professionals at all levels are eventually required to learn new skills. The core principles remain the same; however, the tools used to achieve success are constantly changing.

Every marketer has a specific set of strengths and weaknesses that influence their performance. Addressing your weaknesses and gaining solid command of a particular skill or software may make a tremendous difference in your career.

With the AMA certification program you will become an expert in highly desirable areas of marketing. Upon completion, participants are likely to pursue leadership positions with higher salaries.

The demand and enrollment of certificates have increased within the last ten years. A recovering economy created a very competitive job market that required applicants to present relevant tangible skills found within certifications programs. The U.S. Census Bureau recently researched industry based certifications and found that more than 3 million certificates are awarded yearly. Additionally “400,000 people across the globe found that after completing an online certification, 76 percent reported a salary increase or promotion. And when compared with non certified professionals, those who had completed an online certification were also more likely to report higher levels of confidence and fulfillment at work”. (Associations Now)

Certification Highlights


According to smartsheet.com our program is one of the most budget-friendly, with other programs coming in at nearly four times the cost.

AMA Certified Marketer® Pricing:

$349 – Non-Members
$249 – AMA Members
$229 – AMADC Members


Notable Industry Experts

To help you prepare, there are 21 video courses available on demand through Linkedin Learning. Learn from a great group of  instructors who are marketing innovators that have contributed to lucrative digital strategies across multiple industries. They provide unique experiences from award winning companies.

A few of the instructors:

Mike Duquet

“Conversion optimization and growth strategist at Hootsuite, the world’s leading social media marketing platform. Using a blend of psychology and deep data, Mike works to connect millions of customers to solutions that fit their needs. With over 11 years experience working with—and leading—marketing and website content teams, Mike has managed every facet of customer contact and is driven by the goal of making the internet work for clients and customers alike.”

C.C. Chapman

“An award-winning content creator who has worked with HBO, Verizon, and Coca-Cola.C.C. Chapman is an award-winning marketer, author, and content creator who has worked with clients such as HBO, American Eagle Outfitters, Verizon FiOS, and The Coca-Cola Company.”


But don’t just take our word for it!

“Earning American Marketing Association PCM certification represents the highest standard of achievement for a marketer.  When clients see the PCM credential, it gives them the assurance that they are working with a marketer who is highly educated, experienced and ethical.”

Scott Squires, MBA, PCM
Marketing Strategist



There are no prerequisite courses for enrollment. Learn more and explore our skill set checklist or take a practice exam to better understand how flexible the process will be.

And when you’re ready to take the real test, AMA and AMADC have partnered to provide all AMADC Members with an additional $20 off the exam rate!


Chris Poindexter is a digital marketing consultant fusing text and design to generate growth. Connect with him on LinkedIn or follow him on Twitter.


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