The big game is over. I must admit, I was pleased with the outcome since I was rooting for the Saints. They’ve had a few tough years down on the bayou.

While I thought the game was very entertaining, I found the ads to be pretty mundane, considering the Super Bowl is well known for the launch of some of the most creative ad campaigns in history. Remember the Budweiser frogs, the Coca Cola “Mean Joe Green” ad, or the Apple “1984” Macintosh campaign?

As a marketer and a football fan I usually enjoy watching the ads as well as the live action. This year…not so much!


The big game is over. I must admit, I was pleased with the outcome since I was rooting for the Saints. They’ve had a few tough years down on the bayou.

While I thought the game was very entertaining, I found the ads to be pretty mundane, considering the Super Bowl is well known for the launch of some of the most creative ad campaigns in history. Remember the Budweiser frogs, the Coca Cola “Mean Joe Green” ad, or the Apple “1984” Macintosh campaign?

As a marketer and a football fan I usually enjoy watching the ads as well as the live action. This year…not so much!

I chuckled at the late night ad with Oprah, Dave and Jay, which I believe was just an updated version of a similar ad that ran a few years ago. The Dorito’s ads were also entertaining. Outside of that, nothing really floated my boat.

What did you think? Did you see anything that you thought was enjoyable outside of the Saints walloping the Colts?

BTW…AMADC will be hosting a discussion and debate on this year’s Super Bowl ads on February 17th at Ozio with some well respected marketing and sports experts. If you’re interested in registering, visit www.amadc.org and click on the events link.