By now, I’m sure you’ve all heard about the ‘Nexus One’, the newly released superphone from Google designed to compete with the iPhone.

There was an article recently on the financial blog christianpf.com that discussed the release of the Nexus One and the pros and cons of using T-Mobile service, which you can get now, or waiting until the spring for Verizon service.

By now, I’m sure you’ve all heard about the ‘Nexus One’, the newly released superphone from Google designed to compete with the iPhone.

There was an article recently on the financial blog christianpf.com that discussed the release of the Nexus One and the pros and cons of using T-Mobile service, which you can get now, or waiting until the spring for Verizon service.

Personally, I’m a Verizon guy, as coverage is important to me since I’m a very heavy cell phone user, and Verizon’s coverage is significantly better than that of T-Mobile, AT & T or any of the other myriad of providers. Their customer service is pretty good too.

I’m glad to see that someone is coming out with a superphone to compete with the iPhone and is priced significantly less ($180 with a two year T-Mobile contract) than when the iPhone launched. The only question I have is what types of apps will it have that will make my life more convenient? Since it’s from Google – I have high expectations!

Right now I carry a Blackberry Curve because the coverage provided by Verizon is more important to me than the apps provided by the iPhone. However, when the Nexus One is available to Verizon customers in the spring…you can bet I’ll be in line. And from what I’ve read, I’m not the only one.

The power of a well established web based brand like Google combined with the service and coverage I can get with Verizon is all that I’ll need to make the investment in upgrading my phone. After all, in today’s world, it’s all about value. And the convenience of not having to change providers in the middle of a contract combined with the convenience all the apps that a superphone like the Nexus One will provide, equates to value.

Yeah, I know, the Blackberry Storm was supposed to provide that too, but it proved to be a huge bust. That’s because it was so poorly designed and wasn’t a true touch screen phone as consumers were led to believe. Shame on Blackberry for trying to pawn it off as one.

While I’m certain you’re just thrilled to know what my future cell phone plans are, the point of this blog is to highlight the importance of value in today’s economy and how consumers measure it. In this particular instance, value to me is defined by convenience. To you it may be something else. The question you need to ask yourself is: How do my customers define value, and am I providing it to them?