According to a story in B to B Magazine last week, a new study by the Center for Media Research found that 56% of media buyers plan to buy ads on social networks next year, ranking just below those that will buy ads on e-mail marketing platforms (57%).

The “2010 Media Planning Intelligence Study” was based on an online survey of 1,164 media buyers and planners. It found that on average, 57% of the media budget will be spent on nontraditional media, while 43% will be spent on traditional media.

According to a story in B to B Magazine last week, a new study by the Center for Media Research found that 56% of media buyers plan to buy ads on social networks next year, ranking just below those that will buy ads on e-mail marketing platforms (57%).

The “2010 Media Planning Intelligence Study” was based on an online survey of 1,164 media buyers and planners. It found that on average, 57% of the media budget will be spent on nontraditional media, while 43% will be spent on traditional media.

Washington, DC has not traditionally been a B2C marketing town. However, with the tremendous growth of government and professional social networking sites like Govloop, Govtwit, LinkedIn, Plaxo etc; more and more B2B, government and niche populations can be reached via social media. What role does advertising on social networks play in your media plan? Do you believe this is a town where social media advertising can make an impact?