February 18, 2015 – Washington, D.C. – Nationally renowned entrepreneur and publicity guru Christina Daves will speak at the February How-To program, hosted by the Washington, DC Chapter of the American Marketing Association (AMADC), at 11:30am on February 24, 2015 at Cafe Deluxe West End in Washington, DC.

February 18, 2015 – Washington, D.C. – Nationally renowned entrepreneur and publicity guru Christina Daves will speak at the February How-To program, hosted by the Washington, DC Chapter of the American Marketing Association (AMADC), at 11:30am on February 24, 2015 at Cafe Deluxe West End in Washington, DC.

Daves, CEO & Founder of PR for Anyone®, will discuss strategies for PR success in the new age of media, including how to leverage social media to align branding and messaging to build relationships with journalists. During this lunch-hour session, “How To: PR In 2015, It’s Not About the Press Release Anymore,” sponsored by New District Media, LLC, marketers and PR mavens will learn how Daves has implemented innovative PR strategies with tremendous success – including national television appearances in her quest for publicity for a new product she invented.

DC area professionals will enjoy peer-to-peer networking and complimentary lunch prior to the presentation, as well as a lively Q&A session with Daves. Two attendees will also receive an autographed copy of Daves’ bestselling book, PR for Anyone: 100+ Affordable Ways to Easily Create Buzz for Your Business.

“Christina Daves is such a knowledgeable pro in the PR, marketing and communications fields, not to mention the author of a new book that readers will find compelling and insightful. I’m looking forward to the event on February 24 where Daves will share her strategic and practical know-how that will benefit all of us,” stated Eileen Bramlet, AMADC President.

AMADC’s monthly How-To Series programming is made possible by Blue Fusion, AMADC’s design and branding Agency of Record (AOR). Attendance is limited, so register now while space is available at amadc.org/events.

About AMADC’s How-To Series, brought to you by Blue Fusion, AMADC’s AOR for Branding and Design:

AMADC’s How-To Series brings you both strategic speakers and practical knowledge on essential topics and issues that enable you to expand your organization’s know-how and success. The series focuses on the changing themes and evolving traditional and digital topics that Marketing and Communications industries face daily. During the February 24 workshop, attendees will learn fundamental techniques on topics ranging from creating a strategic marketing plan to delivering multi-channel communications campaigns. Whether you are a budding marketing / communications professional eager to acquire new skills and knowledge or a mid- to senior-level executive in need of a refresher, this event will provide essential strategic and tactical knowledge you can utilize immediately. Learn more at amadc.org/events.

About AMADC:

AMA is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. AMADC is the fourth largest chapter of the international American Marketing Association (AMA) – itself the largest marketing association in North America with more than 38,000 members worldwide. AMADC is the leading network of marketing professionals driving innovation, professional development and career advancement throughout the region. Members and the broader community of AMADC represent a vast range of industries varying from corporate, media, government, association and non-profit sectors. In 2012, AMADC proudly celebrated its 80th year of providing Marketing Leadership to professionals in the Washington, DC area. Learn more at amadc.org.