AMA PCM Certification

Prove your knowledge. Become a Professional Certified Marketer®

What does it mean to be a Professional Certified Marketer®?

Becoming a Professional Certified Marketer® shows you’re serious about making an impact with your career. Flexible enough to fit your schedule, but rigorous enough to test your knowledge, the PCM® program is the way to show employers you’re equipped to take on modern marketing challenges.

The American Marketing Association (AMA)  currently offers three different PCM® tracks, each with its own specialty:

  • PCM® – Marketing Management
  • PCM® – Sales Management
  • PCM® – Content Marketing

AMA has also partnered with the Digital Marketing Institute to offer:

  • Digital Marketing Pro program

 

What Does it Cost?

What’s more, AMA and AMADC have partnered to provide all AMADC Members with an additional $20 off the PCM® exam rate by using coupon code AMADC20!

Professional Certified Marketer® pricing

Non-Members AMA Members AMADC Members
$349 $249 $229

 

Digital Marketing Pro pricing: $1,955 [Download the brochure to view all details]

**$20 PCM® exam discount does not apply to the Digital Marketing Pro program

Check out the options below to see which is right for you. Follow the links to ama.org to learn more, to take advantage of exam prep resources, and to register for the exam:

 

Preparing for the Exam

  • Learn about the exam. Review the Body of Knowledge for each track to assess your readiness
  • Evaluate your skills. Try taking the free practice exam first to get a feel for the content and your readiness
  • Study for the exam. Prepare your own way or consider the AMA-approved Learning Path from LinkedIn Learning provided through Lynda.com (subscription required)
  • Take the exam. The exam is made up of 120 multiple-choice questions and will take about two hours to complete with the option of a 15-minute break halfway through. Answer 80% of the questions right and you’ll receive your AMA PCM®, Digital Marketing or AMA PCM®, Marketing Management certification (with more certification options in the pipeline!).

Don’t worry! You’ll have three attempts to pass the certification exam within one year of purchase.

 

About the Certification Tracks

Digital Marketing Pro

The Power of the AMA partnered with the Digital Marketing Institute

Digital marketing changes fast. By pursuing the Digital Marketing Pro program, you’ll prove to employers you have the knowledge and confidence to navigate modern marketing challenges.

One Test = Two Certifications
AMA has partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.

  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) Using Google Ads
  • Display and Video Advertising
  • Email Marketing
  • Website Optimization
  • Google Analytics
  • Digital Marketing Strategy

Enrollment for the Digital Marketing Pro program happens through our partners at DMI. You’ll have access to 30 hours of self-paced online learning. And when you’re ready to take the exam, you’ll schedule a time with a testing center near you.

Learn how to become a Certified Digital Marketing Professional.

 

PCM® – Marketing Management

As a member of a small team, a leader of a large department or an entrepreneur out on their own, PCM® – Marketing Management is a way to prove you have the knowledge you need across a broad spectrum of marketing topics.

  • Ethical Issues Affecting the Marketplace
  • Strategic Marketing
  • Understanding & Targeting the Marketplace
  • Value Creation
  • Value Capture
  • Value Delivery
  • Marketing Communication
  • Marketing Evaluation

Learn how to prepare for the AMA PCM® – Marketing Management Certification and register for the exam.

*Remember to use coupon code AMADC20 to receive $20 off your PCM exam registration!

 

PCM® – Sales Management

Marketers need a full range of skills and knowledge to help make the biggest impact in your work and bridge the gaps between sales and marketing. PCM®, Sales Management​ is based on a Body of Knowledge​ that covers fundamental marketing topics.

  • Personal Selling
  • Organizational Buying
  • Customer Relationships and Strategies
  • Organizing a Sales Force
  • Organizational Relationship
  • Forecasting and Quota Development

Learn how to prepare for the AMA PCM® – Marketing Management Certification and register for the exam.

*Remember to use coupon code AMADC20 to receive $20 off your PCM exam registration!

 

PCM® – Content Marketing

Only the best content stands out in a cluttered marketing world. Passing the PCM®, Content Marketing exam will help you show you have the skills needed for strategy, planning, production, promotion and measurement.

  • Use Content for Effective Lead Gen
  • Align Content with Marketing Funnel
  • Editorial Calendar Design
  • Storytelling and Content Production
  • Multi-Channel Content Creation
  • SEO and Distribution Best Practices
  • Metrics, Measurement, and Optimization
  • Content Marketing ROI

Learn how to prepare for the AMA PCM® – Marketing Management Certification and register for the exam.

*Remember to use coupon code AMADC20 to receive $20 off your PCM exam registration!