Are you learning as fast as the world is changing? It’s a question posed by The Harvard Business Review, which states that “the longer you’ve worked in an industry, the more success you’ve achieved, the harder…

Holli Beckman, VP Marketing and Leasing Operations, WC Smith

With Thanksgiving only a week away, it’s a great opportunity—and reminder—to pause, take a few moments, and reflect on the people and experiences for which we are grateful.

On November 28th, AMADC will dive into experiential marketing and brand engagement with Fredda Hurwitz, Chief Strategy & Marketing Officer at RedPeg Marketing. We sat down with Fredda to learn a little…

The Fourth Industrial Revolution? We’ve Got You Covered.

Oprah is one of several public figures who inspire the Marketing Mentors Network, AMADC’s signature mentor program. Oprah’s rags to riches success story is motivating, but it’s her ability to stay authentic…

Audrey Burke, Innovation Strategist, USPS

 

Hello Marketers!

As we gear up for the fall, at the American Marketing Association - DC Chapter (AMADC) our thoughts turn to mentoring as we prepare for the October 1st kick-off of our mentoring program, the “Marketing Mentors…

In recent years Google realized the need to accommodate the various ways in which people search. An abundance of searches are queried in the form of a question, which influenced the way results are now being…

Don't let the lack of a recording studio stop you from creating a professional podcast. Surprisingly, some of most successful shows are composed in regular spaces such as garages, basements, and conference…

The effectiveness of a podcast can no longer be ignored. It is increasingly proving itself to be game-changer in the marketing world. Audio content complements other components of a digital engagement strategy…