Newsroom

As we gear up for the fall, at the American Marketing Association - DC Chapter (AMADC) our thoughts turn to mentoring as we prepare for the October 1st kick-off of our mentoring program, the “Marketing…

In recent years Google realized the need to accommodate the various ways in which people search. An abundance of searches are queried in the form of a question, which influenced the way results are now…

Don't let the lack of a recording studio stop you from creating a professional podcast. Surprisingly, some of most successful shows are composed in regular spaces such as garages, basements, and conference…

The effectiveness of a podcast can no longer be ignored. It is increasingly proving itself to be game-changer in the marketing world. Audio content complements other components of a digital engagement…

Patrick King…

Everyone hates commuting. Sometimes it feels as if the world just doesn’t understand the daily pains of traveling on I-395 or I-295. Of the 8 million people within the DMV - roughly 2 million of those…

Some people dabble in different disciplines before discovering their passion. Not Wendy Price. She fell for marketing research while in high school, conducting door-to-door and telephone interviews, and…

I am pleased to announce the results of our 2018-19 Board of Directors election: our voting members confirmed 14 very talented individuals who will continue to lead our Chapter into the next fiscal year.…

I have always been fascinated by those who make it to the C-Suite. The power to make decisions that drive a company, the challenges they face along the way, and the amazing people they must meet. However,…

Social media reveals the incongruent truth - the space where “what is” meets “what ought to be.” It is an uninhabited region where brands attempt to gather an understanding.

The Super Bowl has historically been the place where brands have debuted their big marketing campaigns for the next year, capturing viewers from what is still one of the most-watched events in the U.S. The…

Elections for the 2018-19 AMADC Board of Directors are now underway.  Each year, this process always prompts me to ask myself…