Jennifer has been doing marketing in one form or another for most of her career. She has worked mostly in the nonprofit world—currently, for an association—but she also worked briefly in community relations…

Every day we find ourselves seeking value in memberships. Whether you are buying a three-month supply of paper towels, while toting your Costco Member card or you are racking up the Starbucks rewards points,…

A great deal has been written over the past couple of years about the decline in trade show marketing, but at a recent AMADC event one of the top marketers in this space said if you prepare, implement and…

Steve is a veteran market researcher and marketing strategist, who founded his own shop, WolfWorks, in 2013. He relishes revealing customer and market insights through multi-modal approaches, and he also…

Summer’s here and AMADC activities will be slowing down. This could be the perfect time for you to take the plunge and become a Professional Certified Marketer. With a certification, you’ll prove to employers…

We’re at an interesting stage of culture in America right now. America’s warning light is flashing -- we’re moving toward ‘extremes’ in our society. As we become extreme, sped-up version of ourselves, it could…

Michelle started her marketing career in consumer products at P&G and Clorox and for the last decade, she has had the startup bug. Learn what motivated Michelle to start mentoring and why she chose AMADC's…

Join AMADC and guest speaker Rebecca Lombardo on April 24, 2019 as she teaches us how to strengthen the delivery of our story. We sat down with Rebecca to get some thoughts and inspiration from her before the…

With 7+ years in marketing and brand management, Elisa Bell's expertise is thinking of campaigns holistically, all the way through the customer’s experience with the product or service.

We recently spoke with Natalie Robb, founder of the DC Marketing Tech Talks Community, to learn more about the Marketing Tech Magnified conference. All marketers deal with some level of martech, and we think…

In the first post in this series, “New Year, New Skills,” we explored how marketers can further their careers through education. In this post, we’ll dive deeper into professional certificates.

That’s the question that was asked at AMADC’s recent event, “The Agile Brand: The Evolution of the Consumer-Brand Relationship,” featuring Greg Kihlström, SVP of Digital at Yes& and author of “The Agile…