To better understand and improve the AMADC member experience, AMADC’s Board of Directors is embarking on a customer experience (CX) project. Leading us in this effort is Ann O’Daniel, President of Experience…

Sarah started her career over 30 years ago as a copywriter at an iconic NY ad agency, and worked her way up to Creative Director. Always a strategic thinker, she naturally gravitated to strategy roles as…

When Bob Iger became Chairman and CEO of The Walt Disney Company 15 years ago, he was faced with how to preserve its brand legacy and keep it relevant in a rapidly changing world. 

Victoria has spent 13 years in marketing in Washington, DC, with the last 3 years expanding her territory to include overseeing marketing initiatives in DC and across the Northeast including top markets…

Ever give much thought to all the different company logos that you see on conference websites, program brochures and event flyers? Ever really look at them? You may recognize a brand or two, but their job…

Jennifer has been doing marketing in one form or another for most of her career. She has worked mostly in the nonprofit world—currently, for an association—but she also worked briefly in community relations…

Every day we find ourselves seeking value in memberships. Whether you are buying a three-month supply of paper towels, while toting your Costco Member card or you are racking up the Starbucks rewards points,…

A great deal has been written over the past couple of years about the decline in trade show marketing, but at a recent AMADC event one of the top marketers in this space said if you prepare, implement and…

Steve is a veteran market researcher and marketing strategist, who founded his own shop, WolfWorks, in 2013. He relishes revealing customer and market insights through multi-modal approaches, and he also…

Summer’s here and AMADC activities will be slowing down. This could be the perfect time for you to take the plunge and become a Professional Certified Marketer. With a certification, you’ll prove to employers…

We’re at an interesting stage of culture in America right now. America’s warning light is flashing -- we’re moving toward ‘extremes’ in our society. As we become extreme, sped-up version of ourselves, it could…

Michelle started her marketing career in consumer products at P&G and Clorox and for the last decade, she has had the startup bug. Learn what motivated Michelle to start mentoring and why she chose AMADC's…