As part of our #OptimisticApril series of events and resources, we’re featuring marketers in the community and seeing what new things #quarantinelife has brought their way. 

In today’s competitive job market, LinkedIn is not only a tool to find and locate jobs, but it also can provide opportunities for you to connect directly with people who can add value to your job search.

What’s a genius marketing campaign? It’s the campaign that made you really proud. It was exceptional. Your genius marketing campaign hit Schopenhauer’s description of genius. And changed everything.

To understand the challenges facing women in marketing, AMADC fielded a short survey to readers in Fall 2019.* The survey wasn’t meant to be all encompassing or to be of deep scientific vigor, but rather to…

At AMADC, we think Giving Tuesday is a good thing. However, we're just, oh, ever so curious how it came to be. We reached out to Brendan Hurley, Chief Marketing Officer, Goodwill of Greater Washington and a…

When a group of smart, ambitious and talented female marketers get together they are unstoppable. That’s what echoed through the conversations during networking and a panel discussion called “Women Leaders…

Patrick King, AMADC's President Elect and Founder of Imagine, has been running an out-of-the box campaign called "Tamponathon," a donation drive for feminine hygiene products for under-served women in Loudon…

To better understand and improve the AMADC member experience, AMADC’s Board of Directors is embarking on a customer experience (CX) project. Leading us in this effort is Ann O’Daniel, President of Experience…

Sarah started her career over 30 years ago as a copywriter at an iconic NY ad agency, and worked her way up to Creative Director. Always a strategic thinker, she naturally gravitated to strategy roles as…

When Bob Iger became Chairman and CEO of The Walt Disney Company 15 years ago, he was faced with how to preserve its brand legacy and keep it relevant in a rapidly changing world. 

Victoria has spent 13 years in marketing in Washington, DC, with the last 3 years expanding her territory to include overseeing marketing initiatives in DC and across the Northeast including top markets…

Ever give much thought to all the different company logos that you see on conference websites, program brochures and event flyers? Ever really look at them? You may recognize a brand or two, but their job…