News

November 20, 2020

AMADC kicked off its new Women in Marketing (WinM) group on November 12 with a robust and interactive discussion titled Resiliency During Times of Crisis, featuring presenter Mary Jane (MJ) Reed of The…

News

November 4, 2020

MAC Summit, the Mid-Atlantic’s most comprehensive marketing communications event, was held virtually last week. Marketers and brand leaders from throughout the region came together for two days of learning…

News

October 19, 2020

Every October, Global Diversity Awareness Month is a reminder of the positive impact a diverse culture of people can have on society as a whole. The month’s focus is an opportunity to highlight AMADC’s own…

Blog

September 18, 2020

The global pandemic has had a profound impact on careers across industries and marketing is definitely one of them.  Whether you have been furloughed, laid off, or simply left uncertain about your career,…

Blog

September 11, 2020

We’re all currently living through WFH (Work From Home) and social distancing measures. On top of that, we’ve been impacted directly or know someone who has gotten sick from the virus or has been furloughed…

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August 17, 2020

The American Society of Association Executives (ASAE) held its annual meeting virtually this week. I missed it but decided to ask participants on the executive committee which speakers they recommended…

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July 26, 2020

GreenBuzz, a design and communications agency, brought together a panel of experts who are trying to determine the best ways to connect with consumers in this brave new world of ours.

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July 9, 2020

An interview with Sherron Washington, the creator of the #YourWorthIsValued campaign. For the entire month of June, she showcased positive images of black men around the world with the goal of altering the…

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June 29, 2020

The death of George Floyd changed the world. On the heels of the unjust killings of Breonna Taylor and Ahmaud Arbery, Floyd’s murder played out on our screens. It was impossible to look away. This moment…

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June 10, 2020

On June 4, AMADC held the second part of a two-part webinar series on How Research Insights Can Empower Your Marketing. This session focused on which research methodologies will be prevalent now that we…

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May 26, 2020

On May 25, AMADC held the first part of a two-part webinar series on How Research Insights Can Empower Your Marketing. The first part focused on the “Here and Now,” while the second part scheduled for June…

Blog

May 25, 2020

As marketers, we know how important brands are. When it comes to developing one for ourselves, particularly with the pressure of job hunting, it's more challenging. As the CEO of “You,” you know that what…