Every marketer knows buyer journeys – how consumers are informed of products or services and make purchase decisions – are evolving. An element of that evolution is the growth of how consumers are spending…

Board Member Spotlight - meet Kaelyn Banks, AMADC's Membership Chair.

Advertisers today face many difficult choices. New data reveals the ideal balance of linear TV and streaming advertising to achieve maximum campaign reach.

Momentum doesn’t even begin to describe what is happening over at Black Girl Ventures in 2022.

Board Member Spotlight - meet Aimee Stern, AMADC's Communications Chair.

We learn the most from the ones we surround ourselves with – whether it be a wise grandparent, kindhearted friend or super-smart colleague. From our younger selves’ sports teams to our present-day marketing…

No one needs to tell us that the last two years have been hard. Our interview with Matt Moosavian, a local DC entrepreneur and fitness expert, shows us how innovation, drive and a genuine spirit of community…

Board Member Spotlight - meet Arthur Uratani, AMADC's District Current Chair!

New Member News - meet Katya Popova, one of our new AMADC members!

Today, we’re going to dive into the thought process and execution behind the campaign’s creative and messaging.

AMADC is the premier community for marketers in the DC region. As a chapter of the American Marketing Association, members turn to AMADC to connect, learn, stay relevant, and add value to their organizations.

AMADC celebrates its 90th birthday in 2022, and if there's a community deeply connected to DC, it is us.