Campaign Conversations: Creating Personal Experiences Through Creative
Today, we’re going to dive into the thought process and execution behind the campaign’s creative and messaging. Campaign Conversations: Creating Personal Experiences Through Creative Blog post by AMADC Member Acquisition Campaign designers, Beyond Definition ...
Campaign Conversations: Introducing AMADC’s Member Acquisition Campaign
AMADC is the premier community for marketers in the DC region. As a chapter of the American Marketing Association, members turn to AMADC to connect, learn, stay relevant, and add value to their organizations. Campaign Conversations: Introducing AMADC’s Member...
Connecting with AMADC Builds a Brighter Future for All of Us
AMADC celebrates its 90th birthday in 2022, and if there's a community deeply connected to DC, it is us. Connecting with AMADC Builds a Brighter Future for All of Us Do you sometimes feel as though you are dealing with so many different challenges your head is...
Board Member Spotlight: Kara Christ
Board Member Spotlight - meet Kara Christ, AMADC's wonderful Partnerships Chair. Kara Christ Partnerships Chair, AMADC Flexibility is power: a concept we’ve all learned well amidst the COVID-19 pandemic. The ability to “flex” -- adapt to others’ working styles, change...
New Member Spotlight: Jenny Fromen
New Member News - meet Jenny Fromen, one of our new AMADC members! Jenny Fromen Marketing & Communications Manager at CFA Society Washington, DC At a high level, what are your job responsibilities? My day-to-day responsibilities run the whole gambit, as I am...
Strengthening Our DEI Voice
Do you remember the last time you shouted? Were you yelling at your kid? Shouting over music in your car? Reacting to a hysterical TikTok video? When it comes to diversity, equity, and inclusion, there’s no need to shout. Many voices can come together to say what...
Marketers Bring the Fun to the Party
“We are marketers. We bring the fun to the party and we have to remember and relish in that.” AMADC President-Elect, Andrea Smith Andrea C. Smith, the president-elect of AMADC, first got involved with AMADC through the Marketing Mentors Program. Smith spent two years...
What Does Post-Pandemic Marketing Look Like?
As we emerge into a new normal, AMADC and other marketing leaders are trying to answer a critical question: How will we market in a post pandemic world? Here are some insights from two panels we held this spring. As we emerge into a new normal, AMADC and other...
New Member News: Tapleigh Niethamer
New Member News - meet Tapleigh Niethamer, one of our new AMADC members! New Member News Tapleigh Niethamer Owner, Tappedin Marketing What is your job title and company name? Owner, Tappedin Marketing At a high level, what are your...
“Beyond the Rainbow—Why Pride Isn’t a Party”
Rana Reeves, founder and creative director of RanaVerse, joined AMADC for an exploration of Pride as a marketing moment during a recent AMADC webinar, “Beyond the Rainbow—Why Pride Isn’t a Party” He discussed what current situation for lesbian, gay, bisexual, and...
Pride Month
As a member of the LGBTQIA+ community, I always associate Pride Month with the beginning of summer. It is a wonderful time of year filled with sunshine, warm weather, and rainbows everywhere. As a member of the marketing community, the branding of these rainbows...
Howard University Wins First AMADC Marketing Case Competition
After more than a year prepping, the American Marketing Association’s D.C. chapter hosted its first Collegiate Case Competition on April 23, 2021. Two teams--Howard University and the University of Richmond--competed in the finals after tackling Goodwill Industries...