A Message from the 2023/24 AMADC President

A Message from the 2023/24 AMADC President

New Year. New Board. Dear AMADC Marketing Community, I hope this message finds you all in high spirits and with enthusiasm for the future of our DC chapter. Today, I have the honor of assuming the role of President and am eager to work alongside each one of you as we...

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Embracing the future of customer experience

Embracing the future of customer experience

In this ever-evolving digital landscape, staying at the forefront of technological advancements is not just beneficial - it's crucial. It is with this sentiment in mind that we are excited to shed light on Adobe's innovative contribution to the marketing sphere: the...

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Remembering past president Patrick King

Remembering past president Patrick King

It is with profound sadness and heavy hearts that we share the devastating news of the passing of our Past President, Patrick King. It is an unimaginable loss for AMADC, AMA National, and the entire DMV marketing community. We extend our deepest condolences to his...

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How did upstart Nike become a global brand?

How did upstart Nike become a global brand?

Did you ever wonder how some of the greatest brands and ad campaigns got started? We’re not talking about the watered-down, manicured versions of a company’s origin story created by PR in consultation legal, but what really happened. In the April movie release of...

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What top CMOs have to tell us.

What top CMOs have to tell us.

We are all drowning in work, and to say that it’s hard to keep up with what strategies leading marketers use, is an understatement. The CMO Podcast, hosted by Jim Stengel former CMO of Procter & Gamble, can help. Since Stengel was CMO of the largest brand...

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Convincing your boss to invest more in marketing

Convincing your boss to invest more in marketing

We are living in a time of rampant uncertainty with marketing budgets under enormous pressure to deliver more for every dollar spent. Salesforce’s 8th Annual “State of Marketing Report” offers valuable insight into what comes next. Here are a couple of highlights.  👉🏼...

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AMADC Celebrates Black History Month

AMADC Celebrates Black History Month

This year AMADC celebrates all African Americans and the courage it takes to become successful. Maryland’s new Governor Wes Moore is a wonderful example of those who persevere. He is the first black governor of Maryland and only the sixth in our nation’s history. He...

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Top trends in marketing in 2023

Top trends in marketing in 2023

  What comes next in marketing and tech? Tech leaders at HubSpot's User Conference discussed the trends that are driving their business decisions. There's a lot to learn and think about. Griffin LeFleur, a senior marketing operations manager at Swing Education...

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Board Member Spotlight: Amy Hauser

Board Member Spotlight: Amy Hauser

Board Member Spotlight - meet Amy Hauser, AMADC's new VP of Member Communications. Our new VP of Member Communications is an accomplished marketer with an exciting vision for improving member communications. With a background in international business, she moved to DC...

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Marketing Mentors Network: David Hazelton & Lauren McLernon

Marketing Mentors Network: David Hazelton & Lauren McLernon

You know those people who you make instant, natural connections with and you ask, “Where have you been all of my life?” That’s how David Hazelton and Lauren McLernon felt when they were paired in AMADC’s Marketing Mentors Network (MMN) program. You know those people...

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Raising the Next Generation of Marketers

Raising the Next Generation of Marketers

Many of today’s college students come to campus knowing what major they want to pursue. They do it through internships, campus organizations, and networking with local association chapters with campus chapters on site. Many of today’s college students come to campus...

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