How Artificial Intelligence (AI) Allied With Emotional Intelligence (EI) Can Boost Your Future Marketing Strategy
Artificial Intelligence (AI) allied with Emotional Intelligence (EI) can Boost your Future Marketing Strategy. Marketers know the importance of connecting with their audience is crucial to every touch point and success in any campaign. Being able to create this...
The 2023 Comcast Advertising Report: Actionable Insights for the Modern Multiscreen TV Advertiser
The 2023 Comcast Advertising Report was designed to help simplify the complexity that buyers and sellers are facing today as TV viewing continues to shift. This second annual report analyzes data insights across Comcast Advertising; in addition to data from Effectv,...
Digital Marketing Trends for Late 2023
The digital marketing landscape is a rapidly changing terrain where adaptability is the key to success. As we progress through 2023, some digital marketing trends are becoming clear frontrunners in terms of ROI, consumer engagement, and brand recognition. Here are the...
Applications are Now Open for the 2023/24 Marketing Mentor Program
Whether you're an experienced marketing professional seeking to impart your knowledge, or an aspiring marketer in search of guidance, this program is a unique chance to create meaningful professional connections. Applications are open for our 2023-2024 AMADC Marketing...
Amplify your marketing efforts with Instagram’s Threads app
As part of our commitment to bring you the most effective and innovative strategies in marketing, we wanted to introduce a relatively new tool that has the potential to significantly enhance our content marketing initiatives: Instagram's Threads app. Threads is an...
Future prospectus from the AMADC president and board
Dear AMADC Members, As President of the American Marketing Association DC (AMADC), I want to take this opportunity to acknowledge your continued support and involvement, which is the cornerstone of our community's success. The past year has demonstrated the...
Does Ad Exposure Affect Brand Recall?
New and Emerging Brands Benefit from TV Added to Their Digital Campaigns Effectv worked with MediaScience to study how different types of ad exposure impact memory. A digital environment, consisting of either short-form YouTube clips or feed-based Facebook advertising...
A Message from the 2023/24 AMADC President
New Year. New Board. Dear AMADC Marketing Community, I hope this message finds you all in high spirits and with enthusiasm for the future of our DC chapter. Today, I have the honor of assuming the role of President and am eager to work alongside each one of you as we...
Embracing the future of customer experience
In this ever-evolving digital landscape, staying at the forefront of technological advancements is not just beneficial - it's crucial. It is with this sentiment in mind that we are excited to shed light on Adobe's innovative contribution to the marketing sphere: the...
Remembering past president Patrick King
It is with profound sadness and heavy hearts that we share the devastating news of the passing of our Past President, Patrick King. It is an unimaginable loss for AMADC, AMA National, and the entire DMV marketing community. We extend our deepest condolences to his...
Discussing HBO Max’s rebrand to “Max”: A rebranding misstep?
As fellow marketers, I'm sure you've noticed the recent shift from HBO Max to the simpler moniker, "Max". This significant rebranding decision has sparked numerous conversations in our field, with many citing it as a potential rebranding faux pas. HBO has spent...
How did upstart Nike become a global brand?
Did you ever wonder how some of the greatest brands and ad campaigns got started? We’re not talking about the watered-down, manicured versions of a company’s origin story created by PR in consultation legal, but what really happened. In the April movie release of...