Navigating the DEI Landscape in 2024

Navigating the DEI Landscape in 2024

Happy New Year! As we embark on a new journey filled with opportunities and growth, we at the AMADC's DEI Committee extend warm wishes for a successful and inspiring year ahead. Last October, I wrote about our board plans for the 23-24 term as VP of DEI. Since then,...

read more
¡Avanza en tu carrera y oportunidades en Marketing con AMADC!

¡Avanza en tu carrera y oportunidades en Marketing con AMADC!

NUESTROS SOCIOS DE AMADC ESTAN CONECTADOS AMADC actúa como el centro de educación local destacada, programas y oportunidades de reuniones social para mercadólogos en la región de DC. Como socio de AMADC, tendrás acceso a los recursos que necesitas para acelerar el...

read more
Digital Marketing Trends for Late 2023

Digital Marketing Trends for Late 2023

The digital marketing landscape is a rapidly changing terrain where adaptability is the key to success. As we progress through 2023, some digital marketing trends are becoming clear frontrunners in terms of ROI, consumer engagement, and brand recognition. Here are the...

read more
Amplify your marketing efforts with Instagram’s Threads app

Amplify your marketing efforts with Instagram’s Threads app

As part of our commitment to bring you the most effective and innovative strategies in marketing, we wanted to introduce a relatively new tool that has the potential to significantly enhance our content marketing initiatives: Instagram's Threads app. Threads is an...

read more
Future prospectus from the AMADC president and board

Future prospectus from the AMADC president and board

Dear AMADC Members, As President of the American Marketing Association DC (AMADC), I want to take this opportunity to acknowledge your continued support and involvement, which is the cornerstone of our community's success. The past year has demonstrated the...

read more
Does Ad Exposure Affect Brand Recall?

Does Ad Exposure Affect Brand Recall?

New and Emerging Brands Benefit from TV Added to Their Digital Campaigns Effectv worked with MediaScience to study how different types of ad exposure impact memory. A digital environment, consisting of either short-form YouTube clips or feed-based Facebook advertising...

read more
A Message from the 2023/24 AMADC President

A Message from the 2023/24 AMADC President

New Year. New Board. Dear AMADC Marketing Community, I hope this message finds you all in high spirits and with enthusiasm for the future of our DC chapter. Today, I have the honor of assuming the role of President and am eager to work alongside each one of you as we...

read more