Digital Marketing Trends for Late 2023

Digital Marketing Trends for Late 2023

The digital marketing landscape is a rapidly changing terrain where adaptability is the key to success. As we progress through 2023, some digital marketing trends are becoming clear frontrunners in terms of ROI, consumer engagement, and brand recognition. Here are the...

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Amplify your marketing efforts with Instagram’s Threads app

Amplify your marketing efforts with Instagram’s Threads app

As part of our commitment to bring you the most effective and innovative strategies in marketing, we wanted to introduce a relatively new tool that has the potential to significantly enhance our content marketing initiatives: Instagram's Threads app. Threads is an...

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Future prospectus from the AMADC president and board

Future prospectus from the AMADC president and board

Dear AMADC Members, As President of the American Marketing Association DC (AMADC), I want to take this opportunity to acknowledge your continued support and involvement, which is the cornerstone of our community's success. The past year has demonstrated the...

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Does Ad Exposure Affect Brand Recall?

Does Ad Exposure Affect Brand Recall?

New and Emerging Brands Benefit from TV Added to Their Digital Campaigns Effectv worked with MediaScience to study how different types of ad exposure impact memory. A digital environment, consisting of either short-form YouTube clips or feed-based Facebook advertising...

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A Message from the 2023/24 AMADC President

A Message from the 2023/24 AMADC President

New Year. New Board. Dear AMADC Marketing Community, I hope this message finds you all in high spirits and with enthusiasm for the future of our DC chapter. Today, I have the honor of assuming the role of President and am eager to work alongside each one of you as we...

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Embracing the future of customer experience

Embracing the future of customer experience

In this ever-evolving digital landscape, staying at the forefront of technological advancements is not just beneficial - it's crucial. It is with this sentiment in mind that we are excited to shed light on Adobe's innovative contribution to the marketing sphere: the...

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Remembering past president Patrick King

Remembering past president Patrick King

It is with profound sadness and heavy hearts that we share the devastating news of the passing of our Past President, Patrick King. It is an unimaginable loss for AMADC, AMA National, and the entire DMV marketing community. We extend our deepest condolences to his...

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How did upstart Nike become a global brand?

How did upstart Nike become a global brand?

Did you ever wonder how some of the greatest brands and ad campaigns got started? We’re not talking about the watered-down, manicured versions of a company’s origin story created by PR in consultation legal, but what really happened. In the April movie release of...

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