Wendy Price

Meet Wendy Price

President, WHP Research, Inc.

Wendy Price, President of WHP Research, Inc., believes in the importance of giving back to the AMADC chapter and has demonstrated such through her involvement in the Chicago, Minneapolis, Atlanta, and Washington, D.C. chapters of the association. As a dedicated member of AMA for over 30 years, Wendy Price has spoken at multiple national conferences, served as a panel contributor for the AMA Marketing Research Special Interest Steering Committee, and volunteered as a mentor for various programs including AMADC’s Marketers Helping Marketers Mentor program.

Wendy received her a Bachelor of Science degree in Marketing at Indiana University Bloomington, and received a Masters of Marketing Research (MMR) degree from the University of Georgia in Athens. After holding various titles in marketing research with companies such as Elrick & Lavidge, General Mills, Marriott International, HMSHost, and Capital One, Wendy started her own firm, WHP Research in 2002. “I enjoy talking to those that are looking to develop a career in marketing research, as it is one more way to network with people of similar interests,” Wendy states. Wendy welcomes all who wish to connect with her to reach out to her at contact@whpresearch.com.


Words of Wisdom:

“The more involved that you become with AMADC, the more it benefits yourself and others. Joining AMADC can not only help you to advance your career, but it can also lessen the gap between yourself and other marketing professionals in the D.C. area.”