Meet Matt T. Gammon
Senior Vice President, Wilson Perkins Allen Opinion Research
You have to get into the game, in order to be seen. This is what Matt Gammon, Senior Vice President of Wilson Perkins Allen Opinion Research (WPA), believes is key when one is working to enhance their career. Dedicated to understanding AMADC members, Matt strives to uncover data that reveals what makes the AMADC community{hyperlink to https://www.amadc.org/about-amadc} unique. With an extensive career focus in marketing research, Matt extends his skill-set by volunteering and serving as a Board of Director, and as Vice President of Research & Intelligence for AMADC. “I routinely conduct various methods of research to ensure that AMADC board members understand our chapter’s makeup,” says Gammon. “Such research also assists us in ensuring that AMADC provides programs, networkers, and events that are valuable to our members,” he explains. Having served as a member for seven years, Matt attests to the power of volunteering, as it has enabled him to aid in improving benefits that are associated with AMADC membership. “Volunteering has allowed me to closely interface with marketers and gain insight into how AMADC can remain as a beneficial resource to members,” he states. “Also, I have been exposed to a lot of professionals that I would not have met otherwise.”
Matt received his Bachelor of Arts degree in Politics and History at George Mason University. As a Senior Vice President for WPA, Matt is heavily involved with client-facing and business development activities for high-profile non-profit, association, political, and Fortune 500 companies. On a daily basis, Matt works to ensure that he delivers the most up-to-date market research and data, by utilizing sophisticated behavioral science and analytics that enables his clients to effectively understand and target their donors, members, and customers.
Words of Wisdom:
“You have to be in the room, and you have to show up. If you are not in the room with the distinctive members that AMADC attracts, then you will not be able to strongly impact and build upon your professional pursuits. Whenever I attend events, I am reminded of why I am an AMADC member. Get out in front of people to enhance your connections.”
How will you get yourself into the room with AMADC members that you would like to meet? Boost up your connections, and enhance your visibility within the DC marketing community by volunteering with an AMADC committee.