The 2020-2021 session is now in progress.
Applications for 2021-2022 will open in summer 2021.

Marketing Mentors Network mentor program

 

Check out the Marketing Mentors Network News page for more info about the current program.

 

‘Unpause’ Your Career. 

The COVID-19 pandemic has had a significant impact on the world, changing how we live and work. Given the uncertainties that this overwhelming event has created, many of us find our careers in limbo. As a result, we tend to fall into one of these categories:

  • I’ve been teleworking due to COVID-19.
  • I’m dealing with financial uncertainty because my position was eliminated.
  • I’m not sure what the future holds for me or my career.
  • I’m just in maintenance mode, trying to hang on.

The Marketing Mentors Network wants to help you ‘unpause’ your career through an updated virtual program starting this Fall. Whether you want to level up in your current role, go in a new direction, or simply grow and move forward, the Marketing Mentors Network will provide the inspiration and guidance to help you achieve your goals. 

Press Play with AMADC. 

The Marketing Mentors Network mentor program starts with separate mentor and protégé virtual trainings, followed by the program kickoff where mentors/protégés meet their match and work on setting goals for the program: mentors and protégés work hand-in-hand to clarify the protégé’s goals. Before finishing the session, each pair should have determined a schedule for meeting and selected the target goals for the protégé to achieve during the program. 

After the initial launch, mentors and protégés arrange to meet twice a month on their own. To act as support for the relationship, there are additional events planned throughout the six-month program, covering different professional development related topics for learning, inspiration and networking. Past events have included career strengths exploration using the Gallup StrengthsFinder 2.0 tool and an interactive workshop on networking tips. This year’s topics are listed further below.  

Mentor and protégé pairs are free to determine the best working arrangement for their relationship. The following serve as guidelines:

  • Twelve meetings during the program (on average twice a month for 6 months). These meetings can occur virtually or in-person while practicing social distancing, depending on the comfort levels of the mentor and protégé. 
  • Emails, texts, or phone calls between meetings are encouraged as often as needed.

The program makes use of virtual tools to keep the group connected.

Check out the Marketing Mentors Network News page for more info about the current program.

 

"It was very helpful to have someone outside of my organization, but who still understood the environment, to talk through challenges and hear another perspective. Participating in the program forced me to focus on my career goals."

 

– AMADC Protégé, 2019-2020

Mentor/Protégé Matchmaking Process

Mentoring is both a "get and give" experience with the goal of providing a rich and rewarding experience for both mentors and protégés. The application forms ask a variety of questions so that mentors and protégés can be properly matched in a mentoring relationship.

Matches will be made and communicated in advance of the program. Our Program Leadership Team takes matching mentors and protégés very seriously in order to ensure the best pairing; it doesn't happen often, but if challenges with a mentor match arise, the Team will work with the protégé to find a better fit.

 

“The AMADC Marketing Mentors Network set out not only to cultivate a good relationship between mentors and protégés, but to bolster a community. From what I have seen so far, the 2019-20 program is definitely achieving that. The structure of the Network has ensured that my relationship with my mentor is strong and productive”

– AMADC Protégé, 2019-2020

"As a mentor, I went into this knowing I was giving my time, and it was nice to have the programming of speakers which was an unexpected benefit."

– AMADC Mentor, 2019-2020

 

Thanks to Wendy Price and WHP Research, Inc. for the survey that produced these quotes.

 

Building the Mentor/Protégé Relationship

Meetings between a mentor and protégé can range from general goal planning to dealing with current job issues. Sometimes thinking beyond someone's specific set of challenges will help move them ahead. Some topics that will help drive out-of-the-box thinking include:

  • Networking Skills - Discuss the importance of and tips for networking
  • Social Media and Technology - How does your company or industry use different tools?
  • Interview Skills and Strategies - Share tips and conduct a mock interview.
  • Personal Branding Review - Review a protégé's resume and online profiles and provide suggestions to make them stronger.
  • Lunch with Professional Colleagues - Invite protégé to lunch with an industry colleague.
  • Informational Interviews or Job Shadowing - Introduce protégé to another colleague or set up a job shadowing date.

 

Program Resources and Support

Mentoring is an art and can be a daunting responsibility — but it doesn't have to be! To help ensure each of our participants feels adequately prepared, we provide training for both mentors and proteges. The program’s foundation is deeply rooted in professional coaching and training methodologies. 

Given the pandemic’s impact on social morale, we believe that happiness is a key topic for many and for the 2020-2021 session we are excited to be collaborating with JoAnna Brandi, a Certified Chief Happiness Officer, a Happiness Coach and specialist in creating Customer Loyalty and Happiness. JoAnna is the creator of the Online Course: Practice Positive Leadership: Use the Science of Happiness to Engage Your Employees and Keep Your Customers Happy. She works with companies who want to energize, elevate and empower their people to take "Exquisite CARE" of their customers and their employees as a strategy to create “lifetime value” and profitability. JoAnna is an authorized partner of “Happiest Places to Work” and helps companies measure happiness as a KPI. Read more about JoAnna here.

The program has a dedicated LinkedIn group that acts as the virtual hub for the program and can be used to seek advice from others and stay in touch with other program participants.

 

Program Calendar 

Program dates and topics for the 2020-2021 session:

  • September 18: Applications close 
  • October 1: Mentor Training 
  • October 2:  Protégé Training
  • October 7: Program Kickoff 
  • October 21: Mentor & Protégé Happy Hour 
  • November 18: Shark Tank: Recruiting Edition 
  • December 9: Group Happy Hour 
  • January 13: Leading Creativity and Innovation
  • February 10: Fireside Chat: Digital Marketing and Entrepreneurship 
  • March 10: Don’t Believe Everything You Think 
  • April 7: End of Year Celebration

Location

For the 2020-2021 Marketing Mentors Network program, all 2020 events will be virtual. We will review the possibility of live meetings for 2021 events in the future.

Eligibility and Fee

Learn about the requirements to be a protege here.

Learn about the requirements to be a mentor here.

There is a one-time program fee of $199 for protégés that is due upon program acceptance. The Marketing Mentors Network is a member-only benefit. Proteges must be AMADC members to participate. Non-member mentors are allowed to mentor for 1 year, then are required to become members to continue in the program.

Not a member? Become a member today.

For the 2020-2021 session, the program is open to marketers who lost their job to the pandemic and are not currently working. Please note that everyone must still go through the application process and be accepted into the program. 

Applications closed Friday, September 25 for the 2020-2021 session. They will re-open summer 2021 for the 2021-2022 session.

Space is limited. The Marketing Mentors Network has become increasingly popular and we highly recommend submitting your application as soon as possible.

 

Additional Program Details for 2020-2021

Program Topics

To augment the building of the mentor-protege relationship, the program hosts events that focus on developing participants’ soft skills. Every session includes a different combination of topics. For the 2020-2021 session, we are highlighting topics that are key to working during a pandemic. These include:

Don’t Believe Everything You Think

What we think matters. Our thinking and our feelings create a cascade of chemicals that either activate the innate healing systems in the body – or shut them down. In a world where CNN might as well stand for constantly negative news, we need to make an effort if we want to stay positive and optimistic. This program delivers seven strategies to change your reality by changing your thoughts.

Joanna Brandi
Certified Chief Happiness Officer, a Happiness Coach and specialist in creating Customer Loyalty and Happiness.

JoAnna Brandi Happiness Coach

JoAnna is the author of two books on customer loyalty as well as an illustrated gift book  - "54 Ways to Stay Positive in a Changing, Challenging and Sometimes Negative World". She is the creator of the Online Course: Practice Positive Leadership: Use the Science of Happiness to Engage Your Employees and Keep Your Customers Happy. She works with companies who want to energize, elevate and empower their people to take "Exquisite CARE" of their customers and their employees as a strategy to create “lifetime value” and profitability. She an authorized partner of “Happiest Places to Work” and helps companies measure happiness as a KPI.

JoAnna is formerly the Director of Direct Marketing at CMP Media in NY where she ran a multimillion division of the company and had full P&L responsibility. She was the force behind the start of their world famous day care center.

 

 

 

Shark Tank: Recruiting Edition

The most dreaded words when interviewing? "Tell me about yourself." This Shark Tank-like event is an opportunity to answer the most dreaded interview questions with those on the other side of the table, and hone your responses. A safe environment to practice and to get that job!

Bob Corlett
President and Founder, Staffing Advisors

Bob Corlett, Founder & President, Staffing AdvisorsBob Corlett, the founder and President of the firm, has been named one of the 100 most influential people in staffing. Bob is a frequent speaker on evidence-based hiring and a founding member of the Editorial Advisory Board for The HR Examiner. In his thirty-year career in executive search, Bob has continually leveraged the latest research and technology to inform and improve our hiring practices, making them faster, more certain, and less expensive for employers. Thousands of hiring executives read his monthly newsletter, and the Resource Center and the blog on this site contain hundreds of his articles on innovation, staffing, leadership and performance management.

Bob has worked in the staffing industry since 1989, starting Staffing Advisors in 2002.

 

Trovon Williams
Vice President of Marketing & Communications, NAACP

Trovon Williams

Optimizing an extensive career developing integrated marketing and brand strategies across government, education, technology, non-profit sectors, Trovon leads an award-winning communications organization who are currently shaping and modernizing the premier civil rights organization in the nation, the NAACP.

Trovon is a native of Alexandria, VA, and proud graduate of Hampton University.

 

 

 

Sue Keith
Managing Partner, Ceres Talent 

Sue KeithAfter many years as a marketing leader and consultant in the telecom, technology, satellite and association sectors, Sue joined Ceres Talent to marry her passion for helping organizations build effective marketing strategies with her love of connecting great people. Sue started her career as an auditor for Deloitte & Touche and then made the leap to marketing when she joined MCI, followed by a succession of senior marketing positions at various telecom companies. She serves on the Board of Aspire! Afterschool Learning and the Marketing and Communications Committee for Northern Virginia Family Service (NVFS). She earned a dual major in Accounting and French from James Madison University and is a recovering CPA.

 

 

 

Rodney Jenkins
Senior Technical Recruiter, Global Talent Acquisition, Micron Technology and Author of “Be the DJ of Your Career.”

Rodney JenkinsRodney is a talent management professional with a strong background in candidate sourcing, recruiting, new hire onboarding/orientation, HR operations. He is a Senior Technical Recruiter on the Global Talent Acquisition Team driving the full-cycle recruiting process and is author of soon to be published, “Be the DJ of Your Career.”

 

 

 

 

 

Fireside Chat: Digital Marketing and Entrepreneurship

Haven't we all considered ditching the 9-to-5 and starting our own gig? Learn what it's like to transition from an in-house marketing role to agency, and not just being part of an agency, but starting one. You'll get firsthand insight into what it's like to get an agency off the ground and running it while adapting through COVID-19.

Whitney Parker Mitchell
CEO and Founder of Beacon Digital Marketing

Whitney Parker MitchellWhitney is a highly sought-after B2B online marketing expert with more than 12 years of experience leading marketing and communications teams in a variety of organizations, including nonprofits, small businesses, tech startups, and large global corporations. She’s helped dozens of brands gain greater recognition for their causes and products in the digital world.

Most recently, Whitney served as Senior Director for Digital and Strategic Marketing at Kroll, supporting all of Kroll’s practice areas globally, managing a team responsible for the corporate website, content and editorial planning, digital advertising, events, public relations, and marketing technology. Prior to Kroll, Whitney led digital projects for the Cycling Sports Group, a house of brands that includes Schwinn and Cannondale. She has also led marketing for an angel-funded tech-startup based in Washington, DC, as well as various security research groups.

Whitney frequently speaks at conferences and events on marketing analytics, social media strategy and broad trends in online marketing. She earned a bachelor’s degree in political science from Boise State University, a master’s degree in international relations from Syracuse University, and is currently pursuing an MBA in marketing management at Syracuse University.

 

 

Leading Creativity and Innovation

Marketing and Communication professionals not only have to master the normal challenges of leadership, they are also responsible for spearheading creativity and innovation in a world of ever-changing competition and consumer needs. Join us for an engaging and interactive discussion of the leadership skills you can use, whether in a formal leadership or peer-to- based role, to build high-performing, creative, and innovative teams.

Rita Santelli
Chief Marketing Officer, Center for Workforce Inclusion & Chief Strategist, CWI Labs

Rita Santelli, Chief Marketing Officer, Center for Workforce Inclusion & Chief Strategist, CWI LabsRita spent more than 20 years building innovative brand and marketing strategies for organizations facing dynamic market conditions and turbulent transitions. Her experience spans both the for-profit and nonprofit sections, including roles with Walt Disney World, Choice Hotels, National Geographic, and ASAE. Today, Rita serves a dual role as Chief Marketing Officer at the Center for Workforce Inclusion and Chief Strategist at its sister nonprofit, CWI Labs. Both organizations are dedicated tackling barriers to workforce equity and creating a path to economic opportunity for underserved, low-income job seekers. She is also adjunct faculty with the Masters in Integrated Marketing Communications program at Georgetown University  where she teaches The Brand Concept and Consumer Research & Insights. She built and teaches Strategic Leadership and regularly serves as an advisor for students during their Capstone experience.

 

 

 

Program Leadership Team

The Marketing Mentors Network is lead by experienced marketers and past participants of the program:

Angela Long, Chief Brand Officer, AMADCAngela Long
Brand Experience Officer, AMADC

 

 

 

 

 

 

 

 

Cathy Johnson, Managing Director, Marketing at TDI

Cathy Johnson
Managing Director, Marketing at TDI

 

 

 

 

Julia Wilton Okribata, President, Maple Leaf CommunicationsJulia Wilton Okribata
President, Maple Leaf Communications

 

 

 

 

Wendy Price, President, WHP Research

Wendy Price
President, WHP Research

 

 

 

 

Learn more about the current program here.

Questions?

For any questions about the Marketing Mentors Network, email Angela Long at angela.long@amadc.org.