Google and Rosetta Stone are in the midst of a legal battle that could have dramatic impact on future SEO marketing strategies ( http://tinyurl.com/yc3x5qo ).

Google is selling the Rosetta Stone brand name as a keyword in competing advertiser SEO campaigns. Rosetta Stone is claiming trademark infringement. While using competitor names as keywords in search engines is a very common practice in online marketing, this case could have long lasting effects on how SEO campaigns are conducted in the future.

Google and Rosetta Stone are in the midst of a legal battle that could have dramatic impact on future SEO marketing strategies ( http://tinyurl.com/yc3x5qo ).

Google is selling the Rosetta Stone brand name as a keyword in competing advertiser SEO campaigns. Rosetta Stone is claiming trademark infringement. While using competitor names as keywords in search engines is a very common practice in online marketing, this case could have long lasting effects on how SEO campaigns are conducted in the future.

Using another brand name as a keyword in a search engine doesn’t automatically drive the user to the competitor’s site. It only brings up the site as a possible option in the search results. Therefore, I don’t think that Rosetta Stone has any solid ground to stand on, but how the court rules will be interesting. Stay tuned!

How do you think the courts will decide?