Future prospectus from the AMADC president and board

Dear AMADC Members,

As President of the American Marketing Association DC (AMADC), I want to take this opportunity to acknowledge your continued support and involvement, which is the cornerstone of our community’s success.

The past year has demonstrated the resilience, innovation, and creativity within our AMADC community, as we’ve navigated challenges brought on by unprecedented global circumstances. Despite these hurdles, our collective work has produced an array of successful programs, events, and networking opportunities that have facilitated growth and learning for all members.

Looking forward, our primary mission remains unchanged: to empower our members by providing invaluable opportunities for professional growth. We plan to accomplish this through an expanded offering of webinars, workshops, mentorship programs, and networking events – both online and, as circumstances allow, in person. We aim to foster a vibrant, inclusive, and resourceful community where everyone feels heard, valued, and inspired.

This year, we are focusing on emerging marketing trends, such as the role of artificial intelligence in consumer behavior analysis, ethical data usage, and the continued evolution of digital marketing landscapes. We are committed to providing members with the tools, knowledge, and connections needed to stay at the forefront of these developments.

Your active participation and feedback are vital as we continue to shape the future of AMADC. Together, we can create an environment that nurtures professional growth while reflecting the diverse interests and expertise within our community. Your Board of Directors has each prepared a service promise for the upcoming year of what you can expect moving forward.

As always, I am grateful for your contributions to the AMADC community, and I eagerly anticipate what we will achieve together in the coming year. Please do not hesitate to reach out with any ideas, questions, or concerns.

Thank you for your ongoing dedication and commitment to the AMADC. Here’s to another successful year of growth and innovation.

Best regards,
Giuseppe Laviano
President, AMADC

Service Promises from your Board of Directors
“In 2024, I will continue working to secure exciting partnership opportunities for AMADC – fostering strategic relationships with businesses and organizations that align with our mission and values – that will help enhance our chapter priorities and member engagement.”

-Kara Chris VP, Partnerships
“District Current has a lot in store for the upcoming year! First and foremost, we want to serve as a reliable resource that young marketing professionals can use to connect with each other. We also want to serve as a conduit for young marketing professionals seeking out opportunities for growth and support from the larger AMA and marketing community. We are looking forward to meeting you this upcoming year. Stay tuned for more communications from us!”

-Arthur Uratani VP, District Current
“Our goal is to provide members with a central resource for everything AMADC! Over the next year, we are working on developing our website in four key areas, focusing on brand, user experience, content, and data analytics. Afterall – we are marketers, and our website should reflect the power that the DC Chapter represents within the marketing community. If you have ideas, don’t be a stranger – I look forward to hearing from you.”

-Julia Wilton VP, Web Strategy
“This year, we’re excited to strengthen our relationships with area marketing schools to provide even more value and resources to the marketing leaders of tomorrow.”

-Jennifer Adach VP, Collegiate Relations and DEI
“We’ll be teeing up market research efforts that support the Board in their quest to optimize your membership.”

-Joy Levin Co-VP, Data & Insights
“This year, you can expect to fall in love with your AMADC membership as we re-vamp and bring you new exciting member experiences your non-marketing friends will be jealous of for years to come!”

-Kaelyn Banks VP, Memberships
“We’ll be teeing up market research efforts that support the Board in their quest to optimize your membership.”

-Wendy Price Co-VP, Data & Insights
“We are excited to launch the next round of Mentors Network applications in August and grow this program back to pre-pandemic levels while leveraging a hybrid meeting model that enhanced the program and increased participation this past year. Mentor/protégé matches can expect robust educational programming, an introduction to various areas of AMA DC where they can further engage with fellow marketers, and most importantly, a mutually beneficial mentor relationship that helps protégés meet their personalized career goals.”

-Stefan Bradham VP, Mentorship
“We are planning networkers at new, exciting places that reach out to where our members live and work — and play. Expect the unexpected.”

-Linda Roth VP, Networkers
“You can expect NEW event series that will bring excitement, engagement, and new perspectives to the AMADC community! I’m excited to meet with my fellow marketers and learn more about their needs so that we can develop programming that is customized specifically for them!”

-Laura Genovese VP, Programming
“I’m excited to be serving the largest marketing community in the DMV and am looking forward to bringing our membership of marketers, graphic designers, creatives, gigsters, entrepreneurs and solopreneurs, corporate marketers, and artists together.  Communications will provide valuable and branded communications of our events and resources that will help all of you in your daily marketing lives while building a community WE can all count on.  Come and get social with us and let’s grow our community locally and globally with all of you and our other AMA Chapters in the DC area and beyond!”

-Mónica Malavé, VP, Communications