Some marketers are calling for the firing squad of email marketing. With the growth of social media and other communication channels, some question the need for email marketing.
It’s quite plausible to understand the logic; but email marketing is far, far from dead.
Some marketers are calling for the firing squad of email marketing. With the growth of social media and other communication channels, some question the need for email marketing.
It’s quite plausible to understand the logic; but email marketing is far, far from dead.
In fact, email remains a very reliable tool for marketers. After paid search, 39% of marketers rate email marketing as a preferred to channel to measure ROI. Furthermore, email is still a primary destination on a second screen device.
Expanding Capabilities
Litmus, an email software developer that helps marketers to optimize email delivery, has recently partnered with Microsoft. Litmus’ website reads:
“Together we’ll prioritize known Microsoft email rendering bugs, identify issues faster, and announce improvements and fixes to the community. The email community will soon be able to participate in the world’s first email design feedback loop.”
This announcement comes at a time when the email community has been in uproar about Spamhaus, a blacklist operator. Recently, Spamhaus blacklisted email senders (largely affecting email campaigns) that were victims of subscription form bombing – bots that dump email addresses and other data into targeted webforms.
Therefore the Litmus-Microsoft partnership is a great sign for marketers. Litmus offers tools and technologies to help maximize email efficiency. Similarly, Microsoft is a technology powerhouse ambitiously seeking to reclaim industry market share.
Competition Breeds Innovation
As the fight continues for space within the inbox, the Litmus-Microsoft partnership helps to give the email community a broader range of enhancements – specifically in design challenges and bug releases.
It will be interesting to see how Microsoft’s Outlook will stack up against Google’s continuous innovation supremacy with Gmail.
Rob Black, Jr. is a marketer with over 15 years experience within property management. He currently operates a creative blog site (www.comizzzle.com) targeting millennials. Connect with him on LinkedIn here.
CALLING ALL WRITERS!
The AMADC blog is your source for relevant, actionable and provocative content. Looking for a way to get your voice heard? We’re looking for dedicated writers to join our team! Email blog@amadc.org for more information.
To read more, check out: http://www.informz.com/blog/deliverability/outlook-good-coi/.
Photo credit: Kurman, M. Mailbox Photo. Retrived from https://hd.unsplash.com/photo-1466096115517-bceecbfb6fde.