Autumn is in the air! The school bells have rung and we’ve turned our attention away from summer fun to getting ‘back to business’ and closing out the year. The fall just so happens to be my favorite time of year as well. It’s return comes with new energy and signals a time to focus on what we hope to achieve in the calendar year ahead. The fall is also a great time for giving back—through professional development, mentoring or volunteering, and community events.          

Whether it’s your desire to get back into it or give back, AMADC has you covered. For one, we have launched our 2017-18 programming, which includes new topics, speakers, and venues for two of our most popular programming series: How-To and District Current.   

The next installment of our ever-popular AMADC How-To Series, brought to you by Unleashed Technologies and hosted by our friends at Georgetown CCPE, will focus on building a campaign to advance behavior change for social good on Oct. 18. This will be one you won’t want to miss as we welcome members of the Social Marketing Association of North American for an interactive session on social marketing—a behavior change practice that uses commercial marketing principles.

District Current, our Young Professionals group, returned on Sept. 26 with one of their most unique events to date, in partnership with Washington DC Economic Partnership (WDCEP) and the WeWork team at the new 80M location in Navy Yard. If you missed us this week, save the date for our next outing on Oct. 26 at the late-night hot spot Satellite Room—located directly behind the 930 Club—featuring American-Mexican comfort staples and craft cocktails in a hip atmosphere (details coming soon).

Finally, I’d like to close this month’s letter by expressing that our thoughts continue to be with our friends, families, their communities, and everyone impacted by the recent storms and aftermath. While overwhelming in scale, it has been heartwarming to see how many individuals and organizations have stepped up to help. The American Marketing Association is no exception. The National organization has joined forces to collect donations for the American Red Cross Disaster Relief Fund.  We are especially thinking of our fellow chapter members in the areas of Houston, South Florida, Orlando, Jacksonville, and Mexico City. It is my hope that we will continue to come together to give and assist when and where we can to support each other as one large marketing community.

Brent Hayhurst