Women Leaders Talking About Women’s Leadership
Registration for this event is sold out!
Please visit the Women in Marketing Group Coaching Circle page to learn more about the full program.
It’s almost 2020, and although more women are likely to enter marketing as a career, men still dominate senior marketing jobs. Why is this? Is it because women are still finding their voice? Is men’s confidence winning over women’s competence? Or are women choosing flexibility over round-the-clock-availability required for obtaining many executive roles?
Having women at the top isn’t just the focus of workplace initiatives to keep women happy, but it makes good business sense. According to a Women on Boards study by MSCI ESG Research, having strong female leadership created a return on equity of 10.1 percent each year versus 7.4 percent for companies without women in top roles.
AMADC’s Women in Marketing Open House launches a public dialogue about women in marketing with the panel, “Women Leaders Talking About Women Leaders.” A representative panel of various industries includes:
- Edith Bullard, Senior Vice President of Marketing Services, Yes&
- Susan Waldman, Chief Marketing and Communications Officer, Meals on Wheels America
- Deborah Fell, Former Senior Vice President of Marketing, Marriott International
- Tina McCormack Beaty, Vice President of Communications, SHRM
Moderator: Layla Masri, Co-Owner and President, Bean Creative
The panel will be preceded by networking and refreshments and followed by an active Q&A and steps to move forward.
* Please note: If you are registered for the Women in Marketing Group Coaching Circle, the Open House is included in your registration fee. There is no need to register again.
Proud Supporter of Tamponathon!
AMADC is proud to be participating in Tamponathon. We will be collecting feminine hygiene products to donate to Thrive DC. Please bring unopened hygiene products; tampons and maxipads of all sizes are welcome!
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|Participants of the Women's Coaching Circle||FREE!|
Edith works for Yes&, one of the foremost agencies in the mid-Atlantic - and brings more than 30 years experience in brand management, advertising, integrated marketing, and market research. She has led numerous branding and marketing initiatives for a variety of association, government, and commercial clients – from Choice Hotel to The U.S Department of Transportation, to the Medical Group Management Association. Her guiding principal is to work with organizations to move their clients customer’s to action in ways that help meet their business goals and objectives. Her expertise spans strategy, stakeholder research, brand creative testing, messaging, campaign and advertising planning, and brand implementation. Prior to joining Yes& she led Marketing Departments at several financial organizations, including an 18 year stint with Fannie Mae.
Edith has taught classes on branding in marketing at both the college and community college level. She is also an avid supporter of the community chairing the Board of Directors of Carpenter’s Shelter, a local homeless shelter and working with numerous youth programs. She holds a Bachelor of Arts Degree in Mass Media, magna cum laude, from Hampton University and a Masters Degree in Journalism from Ohio State University.
Meals on Wheels America
Susan has spent her career leveraging strong brands into marketplace impact and results for a long list of outstanding for-profit and non-profit organizations. Her experience includes heading up national advertising for Walt Disney World, and building brands for organizations that include the Campaign for Tobacco-Free Kids, Discovery Networks, the National Audubon Society, the Corporation for Public Broadcasting and Northwest Airlines.
In her current role as Chief Marketing and Communications Officer for Meals on Wheels America, Susan has driven initiatives that achieved transformational results in brand, advocacy, fundraising and member engagement. She is passionate about brand and marketing, and is fully committed to the potential they have to make the world we live in a better place.
Deborah is a former Global Chief Marketing Officer with 25+ years of operational executive experience. She was Senior Vice President of Marketing for Marriott International, leading marketing plan development, execution, branding and positioning for the company. She managed corporate and field marketing teams, and successfully aligned owners and franchisees.
Known for her expertise in marketing strategy and execution leading to customer and revenue growth, Deborah describes herself as a “Marketing Maestro,”ensuring that business objectives drive integrated marketing plans focused on results vs. random acts of marketing.
Over the past few years as Partner and Chief Marketing Officer for Chief Outsiders, a national management firm specializing in providing experienced fractional CMOs, Deborah has worked with CEOs of mid-sized businesses including Private Equity portfolio companies, to deliver enduring growth strategies.
Deborah has experience across numerous industries to include healthcare, hospitality, fitness, retail design, commercial parking, wireless, higher education and residential building. She can also access any one of Chief Outsiders’60+ CMOs to meet any industry or marketing challenge. Deborah holds both her undergraduate degree and MBA from George Washington University.
Tina changes the way people think, feel and believe. Using an integrated communications strategy, based on research and audience insights, deployed across earned media, social platforms, digital media and paid media she and her team impact their target to change their behavior.
She collaborates with clients to understand their communication challenges and strategically draws the line back to end business goals before developing and implementing integrated plans. She is currently a Vice President at SHRM – the voice of all things work, overseeing brand, experience and communications.
She has launched products, shaped public opinion, and introduced consumer awareness campaigns. Her leadership of an integrated communications campaign at SHRM started a national dialogue around the business impact of toxic workplaces and for the Indexed Annuities Leadership Council she helped changed perceptions of fixed indexed annuities, leading to a 30% increase in industry sales. She led campaigns involving mealtime research for Welch’s, shifting brand voice; counseled government clients in reaching a consumer audience through earned media, including the FHFA HARP program; and placed executives, such as Carly Fiorina, on a national stage. Her storytelling has landed clients in O and The Washington Post, on Bloomberg and the TODAY Show - just to name a few.
Additionally, Tina is an advisory board member for Miami University's (OH) journalism and communication school and is a president emeritus for Washington Women in PR. In 2014, she was named to PR News’ Top Women in PR.
She is a mommy-ninja as well as a real-life ninja, holding a black belt in Tae Kwon Do.
Layla Masri is the co-owner and president of Bean Creative, a digital design agency in Alexandria, Virginia.
Beginning her career as a marketer and advertising copywriter for both in-house and agency offices in the mid 90’s, she began to butt heads with her superiors for her obsessive interest in the new-fangled “information superhighway”.
Realizing that the internet would allow her to combine her love of branding with real-time interactivity and interaction, Masri founded her digital agency, Bean Creative, in1997, armed with an enormous first-generation cell phone and a modem.
Twenty plus years later, she’s delivering digital dynamite with A-listers in the B2C, B2B and corporate worlds, creating Webby-award winning websites, apps, games and interactives.
Leveraging her advertising background, Masri has a laser focus on usability and human-centered design to maximize impact and exceed user expectations in intuitive ways.
Her clients include Verizon, National Geographic, FORTUNE, American Red Cross, Carnival Cruise Lines, UPS, Smithsonian Institution, Library of Congress, Inova Hospital System, Penguin Random House Publishing, United States Army, Discovery Channel, Amtrak, PBS, Dr. Seuss, National Park Service, and comedic music legend “Weird” Al Yankovic.
She is noted expert on women in tech who has been featured in The New York Times, The Huffington Post, The Washington Post, USA Today, FORTUNE, and Marie Claire, and was named to the Washington Business Journal’s 40 Under 40.
Masri has a BA in Journalism from the University of Maryland. Masri, her husband, and two daughters reside in Alexandria, Virginia.
At the intersection of elegance and opportunity, you’ll find Park Chelsea at The Collective. Featuring classic, New York-style architecture with vibrant interior finishes, Park Chelsea provides a sophisticated and modern lifestyle.