Maximizing Your Events Strategy

Maximizing Your Events Strategy

Hosted by AMADC sponsor, Cvent
Start Date
End Date


About the Program

We all know the incredible impact of live, in-person events—but demonstrating that value can be extremely challenging. With companies on-average spending about 25% of their marketing program budget on live events, the need to maximize on live events is increasingly important. Join us and we’ll show you how to do it!

In this session, you’ll learn how to:

  • Get the right people to your booth/table at the right times
  • Ensure your brand is resonating with event attendees
  • Capture leads and insights in a seamless, meaningful way
  • Tie those leads to a campaign for Insights and ROI


6-6:45pm - Networking 
6:45-7:15pm - Presentation (Live Stream begins)
7:15-7:30pm - Q&A



Cvent HQ
1765 Greensboro Station Pl
McLean, VA 22102

Metro Accessible! Greensboro Station, Silver Line


Attendance Options

Onsite at Cvent HQ
Join us onsite for networking, wine and snacks at Cvent HQ!

 AMADC Member       $30
 Non-Member  $45    
 Student Member   $30


Live Stream
Unable to make it to Tysons Corner? Join us for the presentation via Live Stream from your computer.

 AMADC Member       $20
 Non-Member  $35    
 Student Member   $20



About the Speaker
Jason Askew
Jason Askew
Product Marketing Manager, Onsite Solutions

Jason has 12 years of experience as an enterprise conference and exhibit planner with a strong focus on technology. He is currently the Product Marketing Manager for Onsite Solutions at Cvent. Before joining Cvent, he worked internationally with Schneider Electric, not only on their events, but their entire event technology footprint from mobile apps to attendee tracking. When Jason isn't sharing his love for event technology, he loves flying planes and traveling with his wife and dog.

About the Sponsor

Cvent, Inc. is a leading cloud-based event management company, with 300,000+ users and 3,000+ employees worldwide. Cvent offers software solutions for online event registration, venue selection, event management, mobile apps for events, e-mail marketing and web surveys. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage 2.7M+ meetings and events.