Marketing Mentors Network - Educational Seminars

Marketing Mentors Network - Educational Seminars

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Hosted by AMADC's 2019-2020 Marketing Mentors Network
Start Date
End Date

AMADC's Marketing Mentors Network is a six-month program matching proteges and mentors in the DC area who are looking to connect and grow their careers.  Engagement is at the core of the Marketing Mentors Network, so one of the main offerings of the program is six large group sessions of educational content. 

You have the chance to attend two of the Marketing Mentors Network educational seminars in 2020 focusing on Personal Branding and Marketing to Gen Z. Attend to learn about these timely topics and hear more about AMADC's Marketing Mentors Network. It might be just what you need to add to your career journey!

 

Marketing to Gen Z
Tuesday, January 7th | 6-8pm
Sarah Weise, CEO, Bixa and #1 bestselling author of InstaBrain

Have you heard all the news about Generation Z and how different they are from Millennials? Wondering how to adjust your marketing to connect with this new group of consumers? Join us for our January Event with Best Selling Author, Sarah Weise as she shares insights from her new book, Instabrain; The new rules for marketing to Generation Z.

Online Personal Branding from a Recruiters POV
Tuesday, February 11th | 6-8pm
Jessica Bayer, Executive Director, Patino Associates

Hear from Executive Recruiter Jessica Bayer from Patino Associates as she discusses "Breaking Through the Clutter to Launch Your Career." Get invaluable tips on building your brand, applying for new positions, and career development in 2020.

 

Location

PEPCO GALLERY
702 8th Street, NW
Washington, DC 20068

Closest Metro: Gallery Pl-Chinatown Station (Green, Red, Yellow lines)

 

Registration Fees

AMADC Members: 1 session for $35, both sessions for $50
Nonmembers: 1 session for $50, both sessions for $75

**Participants of the 2019-2020 Marketing Mentors Network attend all sessions free of charge.

Register now!

 

 

About the Speaker
Sarah Weise
Sarah Weise
CEO, Bixa and #1 bestselling author of InstaBrain

Sarah Weise is the CEO of award-winning marketing research agency Bixa and #1 bestselling author of InstaBrain: The New Rules for Marketing to Generation Z. For 15 years, Sarah has been a secret weapon for hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and Real Warriors, to name a few. Sarah helps brands deeply understand their customers and build experiences that are downright addictive. She lectures at Georgetown University's McDonough School of Business on marketing strategy for the next generation, and speaks at conferences and corporate events worldwide including MozCon, Content Marketing Conference, Digital Summit, and UXPA International.

Jessica Bayer
Jessica Bayer
Executive Director, Patino Associates

Jessica Bayer is Executive Director at Patino Associates, an executive search firm, working closely with clients to identify communications leaders who will meet and exceed their staffing and business goals. Across her tenure, Jessica has filled several senior-level communications positions for a number of high profile clients including Hilton, L.L. Bean, Exact Sciences, Prudential, McKinsey, McDonald’s, and National Cattlemen’s Beef Association, to name a few. Prior to joining Patino, Jessica spent over a decade recruiting for two of the world’s largest advertising and public relations holding companies, WPP and Publicis. Jessica has built her reputation in the communications industry as a trusted advisor and expert in the field of recruitment, by developing and maintaining strong relationships with industry leaders.

While with WPP’s top ten public relations agency, Burson-Marsteller, Jessica led senior level recruitment across Corporate and Financial, Technology, and Healthcare Communications. She was also tapped to lead a number of executive level searches in Consumer, Brand Marketing, and Digital. Jessica played a leadership role, which allowed her to identify and fill gaps in talent across a variety of industries hiring experts in corporate communications, executive visibility, thought leadership, issues and advocacy, crisis, change management, corporate social responsibility, health policy, technology, media relations, international communications, internal/employee communications, financial communications, investor relations, and public affairs.

Prior to Burson-Marsteller, Jessica spent seven years as a senior recruiter at Publicis, leading U.S. Talent Acquisition for MSLGROUP, Kekst, Qorvis, and Rokkan. Jessica successfully partnered with internal stakeholders to ensure recruitment strategies were in alignment with the overall business strategy, developed strategic plans to recruit the industry’s best talent, and enhanced client teams.

Jessica started her career at Corporate Executive Board (CEB) in sales, but quickly found her passion for recruitment and transferred to the talent acquisition team. She graduated from Louisiana State University with a bachelor’s degree in Public Relations and a minor in Business Administration. 
 

About the Sponsor
Pepco Edison Place Gallery
Silver

For more than 15 years, the Pepco Edison Place Gallery has been committed to working with nonprofit arts organizations to sponsor a series of diverse, high quality art exhibits on behalf of the many communities we serve.

The Pepco Edison Place Gallery is a space dedicated to the nonprofit sector and provided as an in-kind donation to those nonprofits operating within the Pepco service territory. The Pepco Edison Place Gallery is open to the public to view exhibits, Tuesday through Friday, 12 noon to 4:00 pm. Admission is free.