Marketing Mentors Network 2021-2022 Session

Marketing Mentors Network 2021-2022 Session

Start Date
End Date

Check out the Marketing Mentors Network News page for more info about the previous (2020/2021) program.

 

Power Up

Do you feel like your career has stalled?  Are you new to marketing or looking to make a career shift? If that's you, it’s time to power up and join the Marketing Mentors Network for the 2021-2022 session.  

 

Apply to become a protégé I Apply to become a mentor

* Applications for the 2021-2022 session are now open. The deadline to apply is Friday, September 17, 2021. *

 

Prospective protégés:  

  • "I’ve been told repeatedly I’m a great marketer, but I don’t feel like I have traction inside my own company."
  • "I’m not sure what the future holds for me or my career."
  • "I’d like to be a part of the executive team."
  • "I feel ready to lead, but not sure about what to do next."

 

Prospective mentors:

  • "I enjoy leading and mentoring but I don’t have a team right now."
  • "I have so much to offer a protégé—knowledge I wish I had earlier in my career."
  • "I’m already a leader, however, I’m interested in strengthening my leadership skills."
  • "I would like to expand my local marketing network. "

 

It’s time to take the next step in your marketing career. The Marketing Mentors Network wants to help you power up and fuel your career through an updated virtual program starting this Fall. Grow as a marketing leader:  Learn to mobilize your boss, colleagues, team and yourself! Whether you want to level up in your current role, go in a new direction, or simply grow and move forward, the Marketing Mentors Network will provide the inspiration and guidance to help you achieve your goals.   

 

Get Ready to Blast Off!

 

The Marketing Mentors Network mentor program starts with separate mentor and protégé virtual trainings, followed by the program kickoff where mentors/protégés meet their match and work on setting goals for the program. Before finishing the kickoff event, each pair will have determined a schedule for meeting and selected the target goals for the protégé to achieve during the program. 

After the initial launch, mentors and protégés arrange to meet regularly every month on their own. To act as pillars of support for the relationship, there are additional events planned throughout the six months, covering different professional development related topics for learning, inspiration and networking. Past events have included “Shark Tank: Recruiting Edition” and “Leading Creativity and Innovation.” This year’s topics are listed in the program calendar below.  

Mentor and protégé pairs are free to determine the best working arrangement for their relationship. The following serve as guidelines:

  • Twelve meetings during the program (on average twice a month for 6 months). These meetings can occur virtually or in-person while practicing social distancing, depending on the comfort levels of the mentor and protégé. 
  • Emails, texts, or phone calls between meetings are encouraged as often as needed.

The program makes use of virtual tools to keep the group connected.

 

Applications close Friday, September 17th!

 

 

Check out the Marketing Mentors Network News page for more info about the previous (2020/2021) program.

 

"I’ll be honest… I was unsure how this was going to go virtually and thought ‘oh, more virtual happy hours.’ But they haven’t been that at all. They’ve been structured and engaging and fun! I’ve made connections with other protégés, and my mentor has been a calm sounding board.."

 

– AMADC Protégé, 2020-2021

 

 


 

Mentor/Protégé Matchmaking Process

 

Mentoring is both a "get and give" experience with the goal of providing a rich and rewarding experience for both mentors and protégés. The application forms ask a variety of questions so that mentors and protégés can be properly matched in a mentoring relationship. These questions allow the program leadership team to match based on industry, type of marketing (B2B, B2C, B2G, nonprofit, etc.), stage in career and other interests.  

Matches are created prior to the program kickoff and will be made and communicated in advance of the program. Our program leadership team takes matching mentors and protégés very seriously in order to ensure the best pairing; it doesn't happen often, but if challenges with a mentor match arise, the team will work with the protégé to find a better fit.

“Each year the program keeps working to step up its game, and it is reflected in the ongoing success.”

– AMADC Protégé, 2020-2021

"One thing that was really nice was the way the leadership team adapted to feedback throughout the program. You all were very flexible and responsive to our perspectives and ideas. It felt like the style of the program was fluid instead of rigid and that helped us get the best experience! "

– AMADC Mentor, 2020-2021

 

Thanks to Wendy Price and WHP Research, Inc. for the survey that produced these quotes.
 

 

 

Building the Mentor/Protégé Relationship

 

Meetings between a mentor and protégé can range from general goal planning to dealing with current job issues. Sometimes thinking beyond someone's specific set of challenges will help move them ahead. Some topics that will help drive out-of-the-box thinking include:

  • Networking Skills - Discuss the importance of and tips for networking
  • Social Media and Technology - How does your company or industry use different tools?
  • Interview Skills and Strategies - Share tips and conduct a mock interview.
  • Personal Branding Review - Review a protégé's resume and online profiles and provide suggestions to make them stronger.
  • Lunch with Professional Colleagues - Invite protégé to lunch with an industry colleague.
  • Informational Interviews or Job Shadowing - Introduce protégé to another colleague or set up a job shadowing date.

 

Program Resources and Support

 

Mentoring is an art and can be a daunting responsibility — but it doesn't have to be! To help ensure each of our participants feels adequately prepared, we provide training for both mentors and proteges. The program’s foundation is deeply rooted in professional coaching and training methodologies. 

We have also welcomed outside experts to help steer the program and offer additional insight.  Previous specialists included a career coach and a happiness expert.  

This year, we are pleased to welcome Sue Keith and Kathy McConnell, Managing Partners from Ceres Talent – a local marketing staffing agency – to the Marketing Mentors Network. We are looking forward to their insights!

Ceres Talent is a marketing staffing agency run by modern-day marketing matchmakers. As long-time marketing professionals themselves, they speak your language and understand how important hiring the right talent is to your business. They have also walked in the shoes of their candidates. They pride themselves on taking a compassionate approach with every person they work with and are committed to understanding each candidate's career goals.

 

Sue Keith Ceres, Talent
Sue Keith
Managing Partner
Ceres Talent

After many years as a marketing leader and consultant in the telecom, technology, satellite and association sectors, Sue joined Ceres Talent to marry her passion for helping organizations build effective marketing strategies with her love of connecting great people. Sue started her career as an auditor for Deloitte & Touche and then made the leap to marketing when she joined MCI, followed by a succession of senior marketing positions at various telecom companies. She serves on the Board of Aspire! Afterschool Learning and the Marketing and Communications Committee for Northern Virginia Family Service (NVFS). She earned a dual major in Accounting and French from James Madison University and is a recovering CPA.

 

 

 

 

Kathy McConnell, Ceres Talent
Kathy McConnell
Managing Partner
Ceres Talent

Following more than 25 years in marketing and consulting for clients in the telecom and technology industries, Kathy joined Ceres Talent to focus on matching excellent marketers with clients who need them most. With a keen understanding of marketing and a love for helping people, Kathy finds connecting great marketers with the right clients to be both fun and fulfilling. Kathy began her career in finance and quickly realized she was much more interested in developing and marketing new products. Kathy rose through the management ranks and decided to take her marketing expertise to a new level as a marketing consultant. She earned a BS in Finance from West Virginia University.

 

 

 

 

The program also has a dedicated LinkedIn group and Slack channel that act as virtual hubs for the program and can be used to seek advice from others and stay in touch with other program participants.

 

Program Calendar 

 
Program dates and topics for the 2021-2022 session:

 

  • Friday, September 17: Applications close
  • Thursday, September 30 (6pm-7:30pm): Mentor Training & Networking (virtual) 
  • Friday, October 1 (12pm-1pm):  Protégé Training (virtual)
  • Thursday, October 7 (6pm-7:30pm): Program Kickoff (virtual)
  • Tuesday, October 19 (12pm-1pm): Connie Steele, “Fit or Fail” (virtual) 
  • Wednesday, November 17 (6pm-7:30pm): Shark Tank, Recruiting Edition (virtual) 
  • Wednesday, January 12 (12pm-1pm): Winter Event 1 (virtual) 
  • Wednesday, February 9 (6pm-7:30pm): Winter Event 2 (virtual) 
  • Thursday, March 10 (12pm-1pm): Spring Event  (virtual) 
  • Wednesday, April 20 (6pm-7:30pm): End of Year Celebration (virtual)
 
Networking Events:

 

  • Wednesday, December 8 (6pm-7:30pm): Group Happy Hour (virtual)
  • Wednesday, February 16 (6pm-7:30pm): Protégé Happy Hour Chat with Ceres Talent (virtual)
  • Thursday, March 24 (6pm-7:30pm): Group Happy Hour (virtual)
  • Additional networking events to be determined

 

Location

 

For the 2021-2022 Marketing Mentors Network program, we are planning for all events to be virtual. We are still keeping an eye on the pandemic and should the CDC and AMA guidelines allow for in-person events we may consider them towards the end of the program.

 

Eligibility and Fee

 

Learn about the requirements to be a protégé here.

Learn about the requirements to be a mentor here.

Note: All new mentor applications will be interviewed to determine eligibility and placement. Participants must be located in the Metro DC area.

There is a one-time program fee of $199 for protégés that is due upon program acceptance. The Marketing Mentors Network is a member-only benefit. Proteges must be AMADC members to participate. Non-member mentors are allowed to mentor for 1 year, then are required to become members to continue in the program.

Not a member? Become a member today.

Applications will close on Friday, September 17 for the 2021-2022 session.

Space is limited. To ensure the quality of the MMN experience, we are only able to accept a total of 25 protégés this year. The Marketing Mentors Network has become increasingly popular, and we highly recommend submitting your application as soon as possible.

 

 


 

Additional Program Details for 2021-2022

 

Program Topics

To augment the building of the mentor-protégé relationship, the program hosts events that focus on developing participants’ soft skills. Every session includes a different combination of topics. For the 2020-2021 session, we are highlighting topics that will help you power up your marketing career. These include:

"Fit or Fail"

Connie Steele
Connie Steele
Author, Co-founder of
Flywheel Associates,
Host of Strategic
Momentum Podcast

Connie Steele is a seasoned marketing and strategy executive, co-founder of Flywheel Associates, and host of the Strategic Momentum Podcast. Connie has always been intrigued by the “why” behind companies and careers that thrive. With over twenty years of combined Fortune 500, mid-size company, and startup experience, she has observed firsthand how business is no longer binary, hierarchical, or absolute but non-linear, collaborative, and fluid.

Connie is also the author of Building the Business of You: A System to Align Passion and Growth Potential Through Your Own Career Mash-Up, the first book to help professionals and entrepreneurs navigate the new world of work while aligning personal purpose and professional advancement. Her career mash-up advice has appeared on Thrive Global. Hear Connie interview creatives, founders, and executives who share valuable tips, stories and advice around understanding the business of work at www.StrategicMomentum.co.

Because the dream job is no longer something you get; it’s something you create. And Building the Business of You provides all the practical tools you need for yours. www.bizofyou.co.

 

 

 

Shark Tank: Recruiting Edition

The most dreaded words when interviewing? "Tell me about yourself." This Shark Tank-like event is an opportunity to answer the most dreaded interview questions with those on the other side of the table, and hone your responses. A safe environment to practice and to get that job!

Watch last year's event.

 

This year's Sharks:

 

Rodney Jenkins
Rodney Jenkins
Senior Technical Recruiter,
Global Talent Acquisition,
Micron Technology

 

Rodney is a talent management professional with a strong background in candidate sourcing, recruiting, new hire onboarding/orientation, HR operations. He is a Senior Technical Recruiter on the Global Talent Acquisition Team driving the full-cycle recruiting process and is author of soon to be published, “Be the DJ of Your Career.”

 

 

 

 

 

 

 

 

Sue Keith Ceres, Talent
Sue Keith
Managing Partner
Ceres Talent

After many years as a marketing leader and consultant in the telecom, technology, satellite and association sectors, Sue joined Ceres Talent to marry her passion for helping organizations build effective marketing strategies with her love of connecting great people. Sue started her career as an auditor for Deloitte & Touche and then made the leap to marketing when she joined MCI, followed by a succession of senior marketing positions at various telecom companies. She serves on the Board of Aspire! Afterschool Learning and the Marketing and Communications Committee for Northern Virginia Family Service (NVFS). She earned a dual major in Accounting and French from James Madison University and is a recovering CPA.

 

 

 

 

Kathy McConnell, Ceres Talent
Kathy McConnell
Managing Partner
Ceres Talent

Following more than 25 years in marketing and consulting for clients in the telecom and technology industries, Kathy joined Ceres Talent to focus on matching excellent marketers with clients who need them most. With a keen understanding of marketing and a love for helping people, Kathy finds connecting great marketers with the right clients to be both fun and fulfilling. Kathy began her career in finance and quickly realized she was much more interested in developing and marketing new products. Kathy rose through the management ranks and decided to take her marketing expertise to a new level as a marketing consultant. She earned a BS in Finance from West Virginia University.

 

 

 

 

 


Program Leadership Team

The Marketing Mentors Network is led by experienced marketers and past participants of the program:

 

Angela Long, Chief Brand Officer, AMADC
Angela Long
Chief Marketing Officer,
Unmistakable Creative

Angela Long is a strategic idea generator and execution leader driving teams while making a real difference for brands and organizations. She specializes in creating data-driven strategies and integrated marketing, communications and experiential programs across the entire customer journey to drive growth for B2B, B2C and non-profits.

Angela is currently CMO at Unmistakable Creative. In her role as CMO, she develops marketing strategy to grow their dedicated Prime community and develop unique and meaningful ways to engage existing members. In her previous role as Brand Experience Officer for the American Marketing Association - Washington, DC (AMADC), Angela created and implemented the overall digital marketing plan for the chapter and came up with innovative ways to deliver the "AMADC experience." She has led the Marketing Mentors Network, AMADC's signature mentor program, since 2016, and was AMADC chapter president in 2019-2020. Under Angela's leadership, AMADC was awarded the AMA Silver Chapter of the Year and won one of three Resilience awards for the chapter's efforts in response to the pandemic.

Angela holds Master's degrees in Global Marketing and Management and is a Professional Certified Marketer (PCM) in Digital Marketing.

 

 

 

 

Cathy Johnson
Cathy Johnson
Managing Director
Marketing, TDI

Cathy Johnson is a senior marketing and communications leader with 25+ years of experience in marketing, events, public relations, and broadcasting. She has spent the last 19 years establishing and growing marketing and communication departments for firms in the risk management, security, and investigations space. Currently, she is Managing Director of Marketing for TDI (TD International, LLC), responsible for creating and implementing a strategic marketing and communication program across TDI's businesses.  Prior to this, Cathy was in radio, first as a creative services director and then as a news director and on-air personality.

Cathy serves as AVP for the AMADC Marketing Mentors Network.

 

 

 

Julia Wilton Okribata
Julia Wilton 
President, Maple Leaf
Communications

Julia is the founder and chief strategist of Maple Leaf Communications. With over 20 years’ experience as a brand strategist and executive marketer, she is responsible for the creation of several award-winning global marketing programs representing brands across the technology industry. Julia’s work is informed by her deep understanding of customer experience in a B2B and B2C environment, along with the unique challenges they face in today’s marketplace.

Julia holds a Master of Business Administration, and Bachelor of Science from University of Maryland, and an Advertising-Creative Diploma from Algonquin College. She serves as the Web Strategy Chair on the AMADC Board, on the Advisory Committee for the AMADC Marketing Mentors Network, and is a Senior Mentor.

 

 

 

Wendy Price, President, WHP Research
Wendy Price
President
WHP Research

Wendy H. Price has more than 25 years qualitative and quantitative marketing research experience, including design, analysis, implementation, program development, training, business planning, focus group moderation, executive interviewing, and presentations.

Before founding WHP Research in 2002, Wendy directed the research efforts for HMSHost Corporation (a former division of Marriott Corporation) to support food and beverage development, new concepts, operational improvements, and marketing efforts in airports, travel plazas, shopping centers, and other entertainment venues. She also designed and executed company-wide mystery shopping and customer response programs. Wendy worked nearly 13 years at Marriott Corporation and HMSHost, conducting research that has led to many of the branded concepts now commonly found at airports and travel plazas.

Wendy also directed marketing research projects at Capital One and General Mills and has worked at Elrick & Lavidge, Market Facts, and two advertising agencies.

Wendy earned a Master of Marketing Research (MMR) from the University of Georgia in Athens and a Bachelor of Science in Marketing (BS) from Indiana University in Bloomington. She is a graduate of the Leadership Excellence Institute, a certified focus group moderator, and has spoken at many industry conferences.

 

 

Learn more about last year's program here.

Questions?

For any questions about the Marketing Mentors Network, email Angela Long at angela.long@amadc.org.

Apply to become a protégé I Apply to become a mentor