Leveraging Corporate Podcasting to Build Your Brand, Create Content at Scale and Drive Demand
Your customers and prospects now consume information across a wide range of platforms and formats, so being where they are is key.
Yet the content you deliver also needs to create a true connection with your audience. Brands now have to be more transparent and authentic to gain customers’ trust. We all want to do business with people we can relate to and organizations that align with our values.
In this webinar, Connie Steele and Yann Ilunga will introduce you to a contemporary medium — podcasting — and share how a podcast can become a powerful, cost efficient, relationship-building asset in your organization’s content marketing strategy.
What we’ll cover:
- What is a corporate podcast
- What are the key benefits to your company, customers, and prospects
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Yann Ilunga is a podcasting and lead generation consultant, and international speaker. A polyglot who speaks 5 languages, he helps consultants and coaches create systems that generate consistent streams of organic leads and appointments, and business people leverage podcasting – both hosting and guesting – as an asset for their business.
Dubbed ‘Podcasting Advocate’ by Forbes and ‘Unicorn-Level Digital Marketing Expert’ by Inc., Yann has produced 400+ podcast episodes (most of which have been interviews, including conversations with New York Times bestselling authors, top entrepreneurs, and Grammy Award-winning artists).
The creator of a podcasting community of over 4,800 members (which Forbes called ‘Podcasting Community to Join’), he has been asked to share his insights on world’s renowned sites and publications like Forbes, Inc., Entrepreneur, Foundr Magazine, and the Podcast Business Journal, as well as at events in the U.S., Australia, and Europe.
Connie Steele is Co-Founder and Principal of Flywheel Associates a D.C.- based management consultancy that levels up the way organizations do business by bridging the gap between strategy and execution, including podcast concepting, planning and development. Connie is also a podcast creator and host of Strategic Momentum, where she interviews creatives, founders, and executives to gain valuable tips, stories and advice around the business of work.
She’s a seasoned marketing and strategy executive with a passion for building and growing brands. Her cross-industry, cross-functional experience has given her a unique perspective on what it takes to navigate, mobilize and realize change in organizations. Having worked for Fortune 500, mid-size companies and start-ups, she understands what it truly takes to propel organizations forward.
Connie is also a career strategist and author of the best-selling, new book Building the Business of You. Her work has been featured in Thrive Global and Forbes.