The Transformative Power of Inclusive Marketing
We’ve all been told that we need to niche down and identify a specific audience to be successful right? But what people don’t talk so much about is the price you pay for creating content for a narrow demographic: inclusivity and growth. Limiting how you think about your audience marginalizes groups of people and can sabotage your success.
There’s a better way. Broaden your reach, deepen consumer and community connections, and even drive positive social change with inclusive marketing.
After this session you’ll be able to:
- Identify and avoid the harmful biases that undermines your efforts
- Transform how you understand your audience and create profiles that don’t rely on demographics or even general psychographics
- Craft emotionally-driven stories that are accessible and authentic
|AMADC Student Members||FREE|
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Leigh is founder and CEO of Freedom, a strategic branding and marketing un-agency. Her motto is: Don’t raise your voice. Improve your argument. For over 20 years, she has helped brands like Avtex, Biotechnology Innovation Organization, and Goodwill eliminate the noise, gain clarity, and develop actionable strategies to reach and persuade customers. Before launching her own company, Leigh led branding and content marketing at a health non-profit and was a VP at Ogilvy. Leigh has a Ph.D. in branding – one of the only people in the country with that distinction. She is obsessed with Haim, HIIT and heels.