How to Take Your Brand Positioning From Good to Great
Great positioning is the heart of any sound brand strategy. While strategic plans, product roadmaps, and communication campaigns enable the brand to operate on an annual basis, they can’t be effective without a clear central positioning strategy that ties everything together. Without a strong, central brand positioning that guides overall equity-building over time, brand-building efforts quickly become splintered, ineffective, and at their worst can even erode a brand’s equity.
In this interactive session you will learn to upgrade your positioning statement from good to great. Kevin walks through the key criteria for whether a brand positioning is ready for implementation. You’ll get tips, best practices and examples from notable brands to help you win the competitive battle in customers’ minds.
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Kevin Namaky is the CEO of the Gurulocity Brand Management Institute, who’s training and consulting clients include Kimberly-Clark, Bolthouse Farms, Scotts Miracle-Gro and Gorilla Brands. Prior to his current role, Kevin spent 15 years leading notable business teams as a Brand & Innovation Director and 5 years as SVP Head of Strategy at a global strategy & innovation consultancy. Kevin has been featured in Forbes and the American Marketing Association, lectures at the Indiana University Kelley School of Business, and is a member of the CMO Council. Learn more at Gurulocity.com and connect with Kevin on LinkedIn.