Beyond the Rainbow - Why Pride Isn't a Party
Special guest Rana Reeves will explore the evolution of Pride as a marketing moment and what the current situation for LGBTQ rights and other intersections mean for brands and how they integrate with the community in a purposeful way.
Rana will share examples of brands doing it right and ignite ideas for you and your own brand and marketing campaigns. In fact, this event falls on the heels of the launch of Unilever's "United We Stand campaign," and Rana will share insights into what went into developing it and how it evolves brand/community integration
Join us for this insightful and much needed discussion!
|AMADC Student Members||FREE|
**The AMADC is a non-profit organization. We rely on event registration fees and membership dues to fund our chapter's activities. Thanks for your support!
Rana Reeves is an Executive Creative Director based in New York & London. Over 22 years he has worked on a wide range of brands & award winning campaigns including PlayStation, Gap, Adidas, Ciroc, Unilever (Dove & Axe), Equinox and General Motors. His specialism is marrying brands with popular and contemporary culture for commerce, utilizing the lens of diversity and equity to tell stories and highlight experiences to the mainstream - be that through content, partnership and/or experiences.
In 2018, Rana founded the communications agency RanaVerse to continue this mission. He is currently working with Unilever, Coach, Equinox & SoulCycle on their LGBTQ+ activations.