AMADC's May 2021 Book Club: InstaBrain
Move over Millennials, there's a new kid in town.
Today, Generation Z (ages 13-24) is the largest living generation, outpacing Millennials by 3 million. They represent 2 out of every 5 American consumers and influence $655B per year in purchases in the US alone! This generation is wielding its mighty influence on every other generation, in every industry. Is your marketing department still focusing on Millennials? If so, you're missing massive potential from Generation Z.
This generation of digital natives is an entirely different type of consumer--one you need a fresh marketing strategy to reach. InstaBrain will teach you the new rules for marketing and brand-building for this youth generation.
Packed with stories and insights from dozens of youth research projects, you'll discover what you need to know about how this next generation of customers wants to learn, transact, and engage with brands like yours.
In InstaBrain, you will learn:
- Where they go for different types of content
- What draws them in
- How they make buying decisions
- What keeps them coming back
- How to tailor your marketing strategy for this new generation
Sarah will join us for the May 2021 Book Club discussion to share her thoughts and answer all the questions our group has!
Sarah Weise is the CEO of award-winning marketing research agency Bixa and the bestselling author of InstaBrain. For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Citi Ventures, Cox2M, US Army, PBS, and Ogilvy. Sarah helps brands ask the right questions to achieve a laser-focus on their customers and build experiences that are downright addictive. She's appeared in Business Insider, NBC, CBS, ABC, Fox, Yahoo! Finance and BBC and is an instructor of 6 LinkedIn Learning courses in marketing, UX, and brand storytelling.
Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Sarah is a mainstay on global marketing influencer lists and keynote stages. Wherever she goes, Sarah’s infectious enthusiasm and magnetic speaking style inspires and teaches leaders how to grow their business, transform their communities, and leave a legacy.