Adventures in Online Advertising - Building a Brand in a More Private Internet
We're in the midst of another big shift in online advertising. Google and Apple both have plans to further protect the privacy of their users, but that limits the ability of advertisers to target and nurture their audience. In this webinar, we'll show you:
- An overview of the major online advertising platforms (Google, Facebook/Instagram)
- Strategies to improve your current ad campaigns (or start with better campaigns)
- The upcoming changes to these channels, what to expect, and how to prepare
|AMADC Student Members||FREE|
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Since founding Imagine in 2004, Patrick’s expertise in brand strategy and digital marketing has helped brands from local companies to Fortune 500 brands like CenturyLink, Nestle, and Xfinity. His business and marketing advice has been published in Inc. Magazine, SmartCEO, Washington Business Journal, The Washington Post, Comcast Business, and Chief Marketer, among other publications.
Eager to ramble on all things marketing, his speaking engagements include those for DC Advertising Week, DECA, Comcast’s Enterprise Connect conference, SMPS, Bowie State University, Construction Leadership Network, and chambers of commerce.
Patrick serves on several boards of directors including those of Court Appointed Special Advocates (CASA) and the American Marketing Association - Washington, DC chapter. He sits on the judging panels for the International Association of Visual Arts American Business Awards and does pro-bono work for a number of charities.