2021 AMADC Collegiate Case Competition

2021 AMADC Collegiate Case Competition

Start Date
End Date
**Registration for the Case Competition is now CLOSED**


Welcome to AMADC’s first Collegiate Case Competition for undergraduate marketing students attending colleges and universities in our region. This Case Competition will provide participating students with the opportunity to work on a business challenge submitted by Goodwill, our sponsoring organization, and present a marketing strategy. 



  1. Form Your Team: The AMADC Collegiate Case Competition is open to undergraduate marketing students in the greater Washington, D.C. area. Teams can have no more than four members.
  2. Register Your Team: Registration is now CLOSED. You will need to list the names and contact information for all team members. The deadline to fill out this form is Feb. 12, 2021. 



  • Feb. 12: Registration form closes.
  • Feb. 17: Case released to student teams via email.
  • Feb. 26: Team questions due for Q&A #1.
  • March 3: Q&A #1 answers provided.
  • April 2: Team questions due for Q&A #2.  
  • April 7: Q&A #2 answers provided.
  • April 16: Final team plans due by noon. 
  • April 23: Competition Day (virtual)



Marketing faculty at participating universities will work with student teams on a marketing plan case provided by AMADC’s Collegiate Connector program. The work on the marketing plan can be as part of a course, club activity, or independent program.

Teams will compete in three rounds of judging.  

  • Round 1: Each team submits a written marketing plan report via email by April 16 to be scored in the first round of judging.  
  • Round 2: Each team develops a virtual poster display of their marketing plan. The second round of judging will be virtually on April 23. Combined scores on the written marketing plan the posters on site determine the finalist teams and any honorable mention teams.  
  • Round 3:  The third and last phase requires the finalist teams to present their marketing plans in PPT format to the panel of judges.  

The resulting cumulative scores (plan, poster, and presentation) determine the three award winning teams and prizes: $500 for first place, $300 for second place, and $200 for third place, thanks to our generous sponsor, The Barber Home Group



About the Sponsor
Goodwill Industries International
Event Partner

Goodwill Industries International is a 501(c)(3) nonprofit organization. Goodwill is a network of 156 autonomous, community-based organizations that sell donated goods to create job opportunities and training in local communities. Local Goodwill organizations sell material donations to fuel a social enterprise and retail footprint that provides important job placement opportunities and job training to help people find employment, earn paychecks and build their skills. Each local Goodwill organization helps people create better futures for themselves and those who desire self-sufficiency.

Follow Goodwill Industries International on Facebook, Instagram, Twitter and LinkedIn.



The Barber Home Group
Event Partner

The Barber Home Group is devoted to servicing our clients’ real estate needs by providing our available resources and specialized knowledge in residential and commercial sales. Our mission is to provide personal and professional service by holding ourselves accountable and committing to our core values of exceptional service, building relationships, open communication, work ethics, accountability, and teamwork.