2019 Knowledge Series: Storytelling Made Strategic

2019 Knowledge Series: Storytelling Made Strategic

Start Date
End Date

About the Series

During the age of short attention spans, countless distractions and an endless number of competitors, you need to find a way to stand out and maintain your audience’s buy-in. It’s more than just a flashy ad or a witty post—it’s about building a relationship with your audience through the art of telling your brand’s story. 

Over the course of this three-part Knowledge Series, learn how to develop your brand’s authentic story and how to deliver it in a cohesive, successful way. After you share that story with your community, learn how to measure the execution of your campaign to track its success and determine lessons learned. The most successful marketers know the value of the feedback loop, and this series will walk you through each part of the process: build, deliver, measure, repeat.

March 2019: Building the Story
April 2019: Delivering the Story
May 2019: Measuring the Success of the Story


**This series is a brown bag event - feel free to bring your lunch with you to eat during the session if you'd like!


Session Details

March 27, 2019: Building the Story | 11:30am-1pm
Location: Buchanan Ingersoll & Rooney PC | 1700 K Street NW, Suite 300 | Washington, DC 
Speaker: Evan Gassman, Director of Client Solutions at CRAFT | Media/Digital

Evan Gassman Evan specializes in building and maintaining digital issue advocacy campaigns for pro-business CRAFT clients. His experience includes the development and management of award-winning Fortune 500 websites, integrated branded social communities, and digital strategies for global corporate brands.



April 24, 2019: Delivering the Story| 11:30am-1pm
Location: NACS | 1600 Duke St. 7th Floor | Alexandria, VA
Speaker: Rebecca Lombardo, Vice President of Strategic Partnerships at Curbio

Rebecca Lombardo

Rebecca has successfully worked in business development roles helping deliver on sold services, presenting to CMOs and CEOs of Fortune 500 companies. She also brings a higher level of thinking to the table and has a knack for connecting the dots between the data and the decisions. In her current role, she is advocating for the beautification of homes by working together with the top realtors to help their clients get the best price or a quicker sale.


About the session:
Whether you're selling software or real estate, telling a cohesive story that rises above the noise in a memorable way is the brass ring for many marketers. When you are storytelling for a brand, there are 3 main opportunities you have to get it right. We all know delivery is key, but making sure nothing gets overlooked is difficult. Join me for a session that helps strengthen the delivery of your story. 


May 29, 2019: Measuring the Success of the Story| 11:30am-1pm
Location: ICF D.C. | 1725 I St NW | Washington, DC
Speaker: Merrill Wasser, VP, Strategy, Growth & Marketing at Atlantic 57

Merrill Wasser

Merrill leads a team of strategists that help organizations listen deeply to their audiences, think critically about their business challenges, and align on actionable priorities and growth plans. She also oversees Atlantic 57 business growth. Previously, Merrill directed digital marketing accounts at Razorfish. 


About the session:
Merrill will unpack how brands can better define the success of the stories they tell. Drawing upon lessons from The Atlantic and from Atlantic 57’s client work, she will explore how organizations can: 

  • Identify the right metrics to measure, and why those metrics matter most
  • Use data to inform their content strategy, by finding the connection between their ambitions and the needs of their audiences
  • Apply data to guide decisions on where to focus precious time and resources


Registration Fees

Registration for ONE Part of the Series
Members: $20
Non-Members: $30

Register for May 2019: Measuring the Success of the Story>>


About the Sponsor
Unleashed Technologies

Unleashed Technologies is a digital experience agency based in Columbia, Maryland that focuses on creating, enhancing, and managing award-winning websites. As a recognized global leader in development and design, our proactive growth model empowers our clients to exceed their goals while integrating our team with theirs. We combine technology, creativity, and strategy to transform your audience from visitors into evangelists. For more information on Unleashed Technologies: www.unleashed-technologies.com