Research has shown that stories are a key tool for human memory. People remember things that show before and after, cause and effect, leaving the listener with an emotional shift. For brand management, just as with a good novel, a compelling story can resonate with consumers and improve a company’s brand.
AMADC’s Young Professional’s group invites our members to a networking event on the evening of Tuesday March 8th, from 7:00 pm – 9:30 pm, at Sudhouse. The first 50 members & their guests will enjoy a lively trivia night with complementary appetizers & beer and the chance to mingle with other young professionals from the DC area.
Leap into a highly interactive workshop to ensure that every pitch covers the five principles of communication.
According to Forrester Research and BtoB Magazine, 30% of the average B2B marketing budget is spent on tradeshows, events, and webinars, and the #1 reason for hosting these events is to generate leads. Join us at the Georgetown University School of Continuing Studies to hear Alex Rolfe of Cvent break down how you can supercharge your next event’s lead generation!
Learn how to leverage consumer insights throughout your creative process to deliver hard-hitting, compelling marketing communications that really connect with your target audience.