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Unlock the Power of CRM

April 24 @ 12:00 pm - 1:00 pm


Struggling to manage your consumer data effectively? Find out how to streamline your marketing with our introductory Consumer Relationship Management (CRM) course, led by UMD Smith professor P.K. Kannan.

Learn how CRM software can transform your workflow, from simplifying email campaigns to enhancing customer relationships.

This course is tailored for any entry to mid-level marketing pro seeking to harness the power of technology in their everyday work. Don’t miss this opportunity to boost your career!

This virtual training is FREE for AMADC members and $10 for nonmembers.

Register today!

Meet Your Speaker

P.K. Kannan, Ph.D. 
Associate Dean for Strategic Initiatives and the Dean’s Chair in Marketing Science
Robert H. Smith School of Business, University of Maryland

Dr. Kannan’s research focuses on marketing modeling, applying AI methods to marketing and customer relationship management (CRM).

Dr. Kannan has extensive teaching experience in the classroom and at top companies. He led executive programs for employers — such as Home Depot, McCormick and Northrop Grumman — focusing on topics such as marketing modeling, digital marketing, CRM and pricing. Since 2000, has received five Distinguished Teaching awards.

He has corporate experience working for Tata Engineering and Ingersoll-Rand, and has consulted for companies such as PepsiCo, Giant Food, Fannie Mae and IBM.


Accelerate Your Career at Maryland Smith

Thinking about leaning further into leadership and analytics in your marketing career? Prepare yourself for long-term success with a graduate degree from the University of Maryland’s Robert H. Smith School of Business.

Maryland Smith’s graduate programs are tailor-made for marketing professionals like you. Whether you prefer in-person or online learning, our graduate programs are designed to help you lead with confidence, form the right connections, bring your business ideas to life and fast-track your career advancement.

– Executive MBA
– Flex MBA Full-Time MBA
– Online MBA

– Accounting
– Business Analytics (online and in-person)
– Finance
– Information Systems
– Management Studies (online and in-person)
– Marketing Analytics
– Quantitative Finance
– Supply Chain Management

Get Started on Your Journey
Acquire knowledge that can help you stand out to future employers and succeed in your career. To get started, learn more about our programs and register for an admissions event.


April 24
12:00 pm - 1:00 pm