Stop Believing: Break Free from Marketing Nonsense and Learn What Works
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Stop Believing: Break Free from Marketing Nonsense and Learn What Works
May 23 @ 12:00 pm - 1:00 pm
You’re constantly being asked to outperform. To do more with less. And what are you given to work with? Old, tired, biased tools and templates like personas, the marketing funnel, journey maps, and bland brand messaging that sabotage your marketing and sink your effectiveness. Make it make sense.
Stop wasting your time on marketing nonsense that doesn’t serve you. In this no-holds-barred virtual session, we’ll uncover the lies and dispel the myths dragging you and your brand down and learn approaches that can actually help you connect with your audience and get them interested in your brand and what you have to say and sell. And you’ll learn from the brands who are nailing it and see campaigns that are a cautionary tale of blowing it big time.
After this session you’ll be able to:
+ Avoid the harmful biases and assumptions built into the marketing templates and tools you use every day.
+ Create an audience profile that helps your company understand the actual people you are trying to reach and what motivates them to buy or act.
+ Talk about your company and your products and services in a way that breaks through the marketing noise and stands out to your audience.
Content level: If you are a marketer at any level frustrated with traditional approaches and are looking for more innovative and effective ways to move the needle, this session is for you!
This virtual session is FREE for AMADC members and $10 for nonmembers.
Register today!
Meet Your Speaker:
Dr. Leigh George is a marketing provocateur and founder of Freedom, a brand and marketing strategy consultancy. She cuts through the crap so you can get at the ideas, approaches and actions that are most important for your brand. Whether that’s freeing you from the tyranny of the persona, helping you dodge bland brand stories or extricating you from cardboard cut-out marketing strategies that please no one, including your customers, she’s got you. And as one the few people on the planet with a PhD in branding, she has the credentials to back it all up.