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How To: Execute Your Video Marketing Strategy

December 13 @ 12:00 pm - 1:00 pm


Without video marketing, brands and businesses will simply fall by the wayside! With video production technology and hardware literally in your pocket, there’s no reason not to level up. Gone are the days when videos served as a mere accent to other marketing methods.

Join AMADC and Hal Schild to learn how marketers and content creators can make the most of a video-first marketing strategy by building trust and producing successful content without sacrificing money, quality, time, or energy.

In this session, we’ll answer these questions:

– What is video marketing?
– How do I get started in building a video marketing strategy?
– What video marketing templates do I need to have?
– What practical advice and ideas do I need to know when getting started?

This virtual training is FREE for AMADC members and $10 for nonmembers.


Register today!


Meet Your Speaker

Hal Schild is an award-winning editor, producer, director, and podcaster with more than 30 years in the film, video, content, and event industry.

He has worked with some of the most highly recognized creative talent in the world, including RuPaul, Fabien Baron, Mariah Carey, Donald Fagan, Steven Meisel, Melissa Ethridge, Sting, Oliver Stone, Peter Max, Willie Nelson, Keith Richards, Bono, Michael Jackson, and Al Gore.

Hal was nominated for a Grammy in 1995 and has won a Silver Monitor Award as well as a Cine Golden Eagle. His production career has taken him to 48 states, three continents, and over a dozen countries.

His clients have included MTV, HBO, CBS, VH1, PwC, Goldman Sachs, American Express, Dept. of Defense, ASAE, the NY Rangers, World of Wonder, and many others.
After 15 years at Yes& — the last three as COO — he left in 2019 to partner with Louise Salas to start Missing Link, a strategy-driven, creatively fueled production co-op. From ideation to creation, Missing Link crafts human connections through intelligent, engaging, and informative content.

Hal is a lover of all thing’s baseball, a lifelong Mets fan, enjoys spending time with his lovely wife, Betsy, has four wonderful kids, and a very noisy dog.

Hal holds a B.A. in Communications from The American University.


December 13
12:00 pm - 1:00 pm