In response to our members’ requests for fresh and relevant information on marketing trends in 2023, we are excited to launch our 4-part AMADC Speaker Series: Top Trends in 2023 featuring top DC marketers–all of which are AMADC members!
We will be coming together on the second Wednesday of each month (March-June) to hear from DC marketing thought leaders to explore some of the latest top marketing topics.
We know that it’s important to be intentional in understanding and embracing the latest industry trends to ensure you stay relevant and engaged with your community, and AMADC is here to provide you with the knowledge and a source for collaboration to help you thrive in your career! This series is FREE for AMADC members!
AMADC Speaker Series | Featured Sessions:
March 8th | 12pm
How Followers Fall in Love: Strategies to Reach & Retain Followers on Your Feed
Durecia Moorer | Managing Partner & CMO, ABCD & Company
The options are endless when it comes to what pages people choose to follow and engage. Therefore, a strong social media presence has become an essential part of our individual and professional lives. If only we could wave a magic wand to have followers, and most importantly revenue, appear, but this is certainly nowhere near what is humanly possible for any marketer. However, with the right message to the right audience at the right time, brand love is possible! This session will get under the hood regarding how to bring meaningful engagement, love and loyalty to your feeds.
April 12th | 12pm
Is ChatGPT Coming For Your Job?
Jean Foster | CEO & Chief Digital Officer, TechCompete
Technology is disrupting entire industries. Companies like GM, Delta Airlines and John Deere are repositioning themselves as tech companies. AI, the metaverse, Web3, green tech and sustainability will all play a role in shaping how brands interact with customers. Marketers should be the eyes and ears of their organization. In this session, we will explore the opportunities, and the risks, of this new disruptive tech.
May 10th | 12pm
Align Brand Building with Performance Marketing and Up Your Job Prospects
Julia McDowell | Marketing & Advertising Strategist, Five Ones
Marketers have a lot on their plate: keeping up with the latest marketing trends, the hottest advertising channels, and content that gets attention. But is that enough? There’s no better way to futureproof your career for growth than learning how to balance brand and performance marketing. During slow economic times like 2023, brands and their hiring managers search for marketing leaders who can also sell. That doesn’t mean brand marketing is dead, but the days of being just a brand marketer or a performance marketer are fading. In this session we’ll have a lively discussion on how you can develop the modern marketers’ mindset, blending brand and performance marketing in your current position to ensure you are positioned for a career path full of opportunity.
June 14th | 12pm
Fill Your Pipeline With Results-Driven Marketing
Carlos Diggs | Director of Business Development, Three Seas, Inc.
Some things never change. What’s old is new. Results-driven marketing is always on trend when considering client needs, goals, objectives, pain points, etc. Clients are always seeking solutions to increase revenue, improve the experience, and reduce or contain expenses. Whether you call them a client, a member, a customer, a donor, an employee–the same basic fundamentals apply. Effective marketing is the lifeline that will allow your business to thrive. In this session, we will explore fundamental marketing strategies and tactics that are always valuable and should not be ignored. Carlos will share case studies with examples to show how these fundamentals come to life!
This series is FREE for AMADC members and $35 for nonmembers.
By registering for the AMADC Speaker Series, you get access to ALL FOUR sessions. If you aren’t able to attend a session or you registered after a session has taken place, no worries! All sessions will be available to you on-demand and you can watch them at any time!
Meet Your Speakers
Durecia Moorer
Managing Partner & Chief Marketing Officer
ABCD & Company
Durecia Moorer is an international speaker and marketing strategist. Leading the Marketing and Advertising Service Line at ABCD & Company, Durecia leverages education, empathy, and empowerment to create transformational growth with her client portfolio—valued at $18.4 billion. The feature of numerous media outlets, including Blavity, Washington Business Journal, BizBash, Medium, and Great Day Washington, Moorer has also been named an “Enterprising Woman of the Year” by Enterprising Women. The award is widely considered one of the most prestigious recognition programs for women business owners in the U.S. and globally. Moorer is a member of Delta Sigma Theta Sorority, Inc., the American Marketing Association, ColorComm, a graduate of the Emerging Young Entrepreneurs Program hosted by the National Minority Supplier Development Council, SBA Emerging Leaders Program, and Leadership Montgomery’s Emerging Leaders Program. A Gate’s Millennium Scholar Recipient, she is a proud Howard University alumna, holds a Master of Science in Nonprofit Management, and is a candidate for a Master of Divinity at Samuel Dewitt Proctor School of Theology.
Jean Foster
CEO & Chief Digital Officer
TechCompete
A self-confessed tech geek, Jean Foster helps CEOs and CMOs harness the power of disruptive tech for business transformation. Building on her marketing successes at global brands, small-cap, startup and not-for-profit organizations, Jean ignites revenue growth by relentlessly focusing on best-in-class digital customer engagement. Her most impactful assignment – and techie dream job – was as SVP Marketing and Communications at the Consumer Technology Association where she led the digital transformation of CES (Consumer Electronics Show), the world’s largest and most influential tech trade show. Jean created the first all-digital CES, a multi-media event engaging over 80,000 people from across the globe. CES gave Jean a front row seat to the most disruptive technologies impacting businesses today, including AI, the metaverse, Web3, personalization, green tech and sustainability. Prior to CTA, Jean lead P&L, Marketing and Product Management for major global tech brands including BT Group PLC, GE, Neustar and Verisign.
Julia McDowell
Founder & CEO (Marketing & Advertising Strategist)
Five Ones
Julia McDowell is an award-winning marketer, having helped create marketing strategy and awareness campaigns for some of the most well-known nonprofits and professional associations, such as the American Red Cross, Special Olympics, USO, the XR Association, and Hearing Industries Association. She draws upon her roots in entrepreneurship and blends it with her creative spirit to develop and implement solutions to reach clients’ ambitious goals. Julia wrote and self-published her first book, the Marketing Plan Workbook, for everyone in need of a marketing plan. It blends her passion for marketing, helping others harness their ideas, and create personal and professional success. She also publishes a regular video series, breaking down complex marketing tasks into five things you can do in five(ish) minutes. Julia regularly speaks about nonprofit and association marketing, most recently with the Association of Fundraising Professionals, Top Nonprofit’s Changemakers, Nonprofit Learning Lab, and American Society of Association Executives.
Carlos Diggs
Director of Business Development
Three Seas, Inc.
Creator and producer of Supplier Diversity TV on YouTube, a TED Talk meets 60 minutes-like series with renowned leaders in the supplier diversity space. A native of Baltimore, MD. Love making music. A drummer for life. Enjoy dark-roasted French Press coffee. A husband first (happily married 38 yrs), father of four. Managed recording artists and represented a famous fine artist (painter Robert McClintock). Represented the US Olympic Bobsled team leading to the 2014 Winter Olympics. My mission in life is to improve the quality of life of everyone that I touch. Enjoy making a difference by coaching business people, mentoring young men, and along with my wife, encouraging/counseling couples. In life, it’s not about me. It’s about what I do to help people succeed. If a client is winning, we are all winning. It’s important to me, whatever the assignment, to be 100% present. I thrive on problem-solving and ideation assignments that are future-focused and add value to all stakeholders. My goal is to think creatively about how to help others see limitless possibilities. I get jazzed when projects are technology, new media, and entertainment-related. Bring 20+ years of diversified experience in complex selling, promoting, and marketing B2B enterprise solutions across industries from Startups to Fortune 500s. Successful in the development and implementation of client acquisition and retention strategies and tactics.
