AMADC Speaker Series: Top Trends in 2023
April 12 @ 12:00 pm - 1:00 pm
In response to our members’ requests for fresh and relevant information on marketing trends in 2023, we are excited to launch our 4-part AMADC Speaker Series: Top Trends in 2023 featuring top DC marketers–all of which are AMADC members!
We will be coming together on the second Wednesday of each month (March-June) to hear from DC marketing thought leaders to explore some of the latest top marketing topics.
We know that it’s important to be intentional in understanding and embracing the latest industry trends to ensure you stay relevant and engaged with your community, and AMADC is here to provide you with the knowledge and a source for collaboration to help you thrive in your career! This series is FREE for AMADC members!
AMADC Speaker Series | Featured Sessions:
March 8th | 12pm
How Followers Fall in Love: Strategies to Reach & Retain Followers on Your Feed
Durecia Moorer | Managing Partner & CMO, ABCD & Company
The options are endless when it comes to what pages people choose to follow and engage. Therefore, a strong social media presence has become an essential part of our individual and professional lives. If only we could wave a magic wand to have followers, and most importantly revenue, appear, but this is certainly nowhere near what is humanly possible for any marketer. However, with the right message to the right audience at the right time, brand love is possible! This session will get under the hood regarding how to bring meaningful engagement, love and loyalty to your feeds.
April 12th | 12pm
Is ChatGPT Coming For Your Job?
Jean Foster | CEO & Chief Digital Officer, TechCompete
Technology is disrupting entire industries. Companies like GM, Delta Airlines and John Deere are repositioning themselves as tech companies. AI, the metaverse, Web3, green tech and sustainability will all play a role in shaping how brands interact with customers. Marketers should be the eyes and ears of their organization. In this session, we will explore the opportunities, and the risks, of this new disruptive tech.
May 10th | 12pm
Align Brand Building with Performance Marketing and Up Your Job Prospects
Julia McDowell | Marketing & Advertising Strategist, Five Ones
Marketers have a lot on their plate: keeping up with the latest marketing trends, the hottest advertising channels, and content that gets attention. But is that enough? There’s no better way to futureproof your career for growth than learning how to balance brand and performance marketing. During slow economic times like 2023, brands and their hiring managers search for marketing leaders who can also sell. That doesn’t mean brand marketing is dead, but the days of being just a brand marketer or a performance marketer are fading. In this session we’ll have a lively discussion on how you can develop the modern marketers’ mindset, blending brand and performance marketing in your current position to ensure you are positioned for a career path full of opportunity.
June 14th | 12pm
Fill Your Pipeline With Results-Driven Marketing
Carlos Diggs | Director of Business Development, Three Seas, Inc.
Some things never change. What’s old is new. Results-driven marketing is always on trend when considering client needs, goals, objectives, pain points, etc. Clients are always seeking solutions to increase revenue, improve the experience, and reduce or contain expenses. Whether you call them a client, a member, a customer, a donor, an employee–the same basic fundamentals apply. Effective marketing is the lifeline that will allow your business to thrive. In this session, we will explore fundamental marketing strategies and tactics that are always valuable and should not be ignored. Carlos will share case studies with examples to show how these fundamentals come to life!
This series is FREE for AMADC members and $35 for nonmembers.
By registering for the AMADC Speaker Series, you get access to ALL FOUR sessions. If you aren’t able to attend a session or you registered after a session has taken place, no worries! All sessions will be available to you on-demand and you can watch them at any time!
Meet Your Speakers
Managing Partner & Chief Marketing Officer
ABCD & Company
CEO & Chief Digital Officer
Founder & CEO (Marketing & Advertising Strategist)
Director of Business Development
Three Seas, Inc.