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[AMA National Event] 2024 AMA Marketing and Public Policy Conference

June 6 @ 8:00 am - June 8 @ 5:00 pm

From Grassroots to Government

You’re a changemaker. Meet the leaders who will accelerate your impact.

At AMA’s Marketing & Public Policy Conference, government, industry and academia converge to drive social change. Meet policymakers, government relations professionals and academics on the cutting edge of research as they share the newest and best in public policy theory and practice. Immerse yourself in groundbreaking discussions, connect with thought leaders and actively contribute to shaping sustainable solutions for today’s complex challenges.

While our attention is often on major headlines, significant social change and impactful policymaking begin at the local level. Grassroots movements, driven by consumers and companies, play a major role in shifting public sentiment and legislative action. Our attendees drive change in consumer protection, environmental responsibility and ethical advertising. Whether you impact policy or develop it, you’ll create connections that will make a lasting difference.

Conference Program

View the full conference program to explore the array of impactful sessions happening at the 2024 event and join groundbreaking conversations such as:

Working Together to Address Grand Challenges: Identifying Synergies Between Marketing & Public Policy Research and Sustainable Marketing Research: Work with scholars and practitioners across domains to pinpoint key sustainability gaps for societal well-being.

The Role(s) of Markets and Government(s) in Public Policy: A Panel Discussion: Explore marketing’s role in fostering collaboration between markets and government for societal benefit.

Addressing Social Problems: The Role(s) of Marketplace Citizenship: Investigate citizenship’s role in addressing social problems within marketing.

Advocacy: Getting Your Research from ‘Interesting’ to Action: Hear from Amy Gwiazdowski, Vice President of Communications at the American Marketing Association, and Bennie Johnson, CEO of the American Marketing Association, on how to get your research from interesting to action.

Brand Activism and Inclusivity: Examine how brands address societal issues, including diversity and inclusivity, impacting consumer perceptions and marketing strategies.

Details

Start:
June 6 @ 8:00 am
End:
June 8 @ 5:00 pm

Venue

Eaton DC
1201 K Street NW
Washington, DC 20005 United States
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