"You don’t have to be one of those people that accepts things as they are. Every day, take responsibility for changing them right where you are."

– Cory Booker

 

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Diversity Blog Post

New Blog Post: In Celebration of Global Diversity Month

Every October, Global Diversity Awareness Month is a reminder of the positive impact a diverse culture of people can have on society as a whole. The month’s focus is an opportunity to highlight AMADC’s own commitment to diversity.

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AMADC + AAF DC: Community Forum on Diversity, Equity, and Inclusion

What is our industry’s role now in cultivating supporting inclusion and fostering diversity as well as equity? Join AMADC and AAF DC as we explore this question--and more--during our first Community Forum of 2021 as we celebrate Black History Month 2021.
Register Today

 


Diversity, Equity and Inclusion in Marketing

We are part of a larger initiative to create change within the marketing world. See more community initiatives going on today.

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Our guiding principles are to create a more diverse, equitable, and inclusive organization as one AMA.

AMADC has adopted the AMA Chapter Pledge:

We believe marketing has the power to make a difference. As innovators, strategizers, ambassadors and storytellers, we shape narratives that communicate value, create meaning, and establish societal norms. 

As chapter leaders in the AMA, we recognize that there is inequity in our marketing community and organization and that we can do more to address these gaps. The catalyst of our actions stems from the unjust murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and countless other lives lost due to police brutality. Our inaction and silence in the past have resulted in hurt, exclusion, and harm in ways that we cannot measure, but we are committed to rectifying this and ensuring that our efforts are sustainable and far-reaching. 

We will use our platform to better help individuals and companies support diversity, equity, and inclusion in the industry, beginning with centering and amplifying the voices of our black, brown, and indigenous communities (BIPOC). As a chapter of the American Marketing Association and as marketers representing a diverse set of industries and disciplines: 

  • We commit to recruiting and retaining BIPOC representation within our board of directors, leadership teams, volunteers, and membership. 
  • We commit to increasing BIPOC representation throughout our products and services, thought leadership, campaigns, programming, and distribution networks. 
  • We commit to building a pipeline of marketers that reflect the demographics of the populations we serve. 
  • We commit to partnering with organizations that value diversity, equity, and inclusion. 
  • We commit to further educating ourselves as to the plight of racial injustice and will use our platform to facilitate courageous conversations that promote anti-bias and anti-racism within the marketing community. 

Together, we will use the power of our collective voices to outline the roles marketers can play in standing for and delivering on inclusion; the ideals, values, and principles that promote equality, respect, and unity. 

 


Our Mission Statement 

 

The mission state of the DEI Committee:

 

As innovators, strategizers, ambassadors and storytellers, marketers shape narratives that communicate value, create meaning, and establish societal norms. 

AMADC strives to build a diverse, equitable, and inclusive marketing community that is reflective of the populations we serve in Washington, DC Metro.  We will do this by creating an enriching and supportive member experience that enables all members regardless of race, gender, age, sexual orientation, abilities or faith to thrive and succeed.

 

Pride

 

 


Message to the DC Marketing Community 

June 4, 2020

Dear DC Marketer,

Over the past few days, we’ve observed events around the world and in our community with concern. It is clear that more needs to be done to address unequal justice and discrimination in our country.  One thing is for sure - silence is not the answer. The American Marketing Association strives to be the most relevant force and voice, shaping the field of marketing. It is clear that our diversity is what makes AMADC great, so when injustice rattles our members and community we must act! 

As next-generation marketers, we implore each one of you to take a moment to further educate yourselves and examine what you can do to address these matters as professionals.  In the coming days, the AMADC Board will announce ways that we can best support our community and each other during this time. In the words of Dr. Martin Luther King Jr., " Our goal is to create a beloved community and this will require a qualitative change in our souls as well as a quantitative change in our lives." 

We are holding ourselves accountable to this support and we are open to positive suggestions of ways to further serve our members and community as a whole.

AMADC Board 
 

 

AMADC Diversity, Equity & Inclusion - Letter to the Community June 2020

                  Photo by "My Life Through A Lens" on Unsplash

 

We are still at the very beginning stages of our journey. We will be communicating our activities in AMADC emails and here on our website. 

For any questions or if want to get involved, please contact us at dei@amadc.org.

We welcome you to join us!

 

BHM Member Spotlights

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Sydnee Logan

Sydnee Logan

Senior Social Media & Digital Content Specialist, Johns Hopkins School of Nursing
AMADC, Membership Committee and Ambassador, formerly Marketing Mentors Network (Mentee)
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Veronica Purvis

Veronica Holmes Purvis, MSM, CAE

Association Executive and Brand Leader
Associate Executive Director at TREX for the Skin of Color Society
Proud AMA and DC Chapter DEI committee member
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