Recommended Readings for Critical Marketing: Invention

Did you enjoy “Critical Marketing: Invention” and find yourself wanting more? Well, it just so happens, you’re in luck! Dan and I came up with some recommendations of other things you might check out if you’d like to continue exploring the subject of invention, theories of rhetoric, or simply get inspired. If you have other recommendations of your own to share, add them in the comments below!


50 Secrets of Magic Craftsmanship (Book)

by Salvador Dali

Dan: “Salvador Dali shares his secret methods for creativity and productivity in this self declared manual for success. Lots of interesting, sarcastic strategies that are as unique as Salvador himself. Read it to discover things like the secret of the slumber with a spoon or the secret of the nine crutches. Crazy, yet intriguing.”

StartUp (Podcast)

by Alex Blumberg

Ben: “If you’re not already listening to this podcast, you’ve got to check it out. Even if you’re not interested in starting your own business this is a great podcast to get you thinking about how to develop, frame, and pitch your product.”

“Pick Up (Four Tet Remix)” (Music)

by Bonobo

Dan: “This is currently my song of the month. Almost chaotic yet organized, this song captivates me and gives me lots of creative energy. I think this is due to the way it builds up and how it has such a strong adaptive ebb and flow that carries on with development.”

The Methodical Memory (Book)

by Sharon Crawley

Ben: “While marketers are not the target audience for this book, there is still a lot of great information in here if you are willing to both dig into the text and jump around over sections you can see won’t have much for you. As far as academic writing, I think Crawley is very approachable. I used to teach her bookAncient Rhetorics and my students agreed, easy enough reading and good examples to help flesh out her ideas.”

The Field (Book)

by Lynne McTaggart

Dan: “McTaggart’s book is a pretty broad survey but gives lots of interesting examples of experiments that show just how much the mind may have over matter.”

Online Marketing Made Easy (Podcast)

by Amy Porterfield

Ben: “I just started checking this podcast out, and I think the series is up to something like 43 episodes now, but I like what I’ve heard so far. In particular for invention, I recommend checking out “Episode 2: How to Create and Market Your Content on a Shoestring Budget,” where—among other things—Amy provides some brainstorming tips to generate content that is really tailored to your ideal audience.”

Spirited Away (Movie)

by Hayao Miyazaki

Dan: “Movies like this, so full of creativity and talent, make my jaw drop. I have always admired animation but I love how far out this story goes. Animators draw all day long every day and it shows, something to be said for pure dedication.”

Invention as a Social Act (Book)

by Karen Burke LeFevre

Ben: “Man! I can’t keep  up with Dan at all. I’m already getting to the point where I’m recommending things off my “to read” list. So with that in mind, I will say that I’ve heard this book is a good introduction to rhetorical theories of invention at the same time that it explores inventions more social and iterative aspects. The ideas of further fleshing out the collaborative and community elements of invention is particularly exciting to me because that can help connect these theories to our highly connected, network culture.”

Dan had more recommendations, but I forced him to stop because he was making me look bad. If you’re excited to hear more of what he has to say, you should corner him at his next show … and make sure to let him know that The Ladder sent you.