Bates Creative leads effort to rebrand AMADC through renewed identity and improved resources for AMADC members.
February 23, 2016 – Washington, D.C. – The Washington, D.C. Chapter of the American Marketing Association (AMADC) announced today that Bates Creative agreed to serve as a Presidential Sponsor and Agency of Record to AMADC throughout 2016. This marks the third year Bates Creative has partnered with AMADC, with this year’s relationship expanding to include Bates Creative serving as agency of record as the firm leads the creative efforts behind AMADC’s rebrand.
Bates Creative leads effort to rebrand AMADC through renewed identity and improved resources for AMADC members.
February 23, 2016 – Washington, D.C. – The Washington, D.C. Chapter of the American Marketing Association (AMADC) announced today that Bates Creative agreed to serve as a Presidential Sponsor and Agency of Record to AMADC throughout 2016. This marks the third year Bates Creative has partnered with AMADC, with this year’s relationship expanding to include Bates Creative serving as agency of record as the firm leads the creative efforts behind AMADC’s rebrand.
“Bates Creative has been an outstanding supporter of AMADC during the past three years, and Debbie Bates-Schrott has been an incredible partner and catalyst for a range of initiatives that have been essential to our continued growth,” said Michael Gardner, president of AMADC. “We’re excited that Debbie and the team at Bates Creative have agreed to build on that relationship with the creation of a renewed identity for our chapter.”
As part of Bates Creative’s new role as Agency of Record, Bates led the creative effort to rebrand AMADC and to design all needed branded collateral for the organization. The identity work was recently completed and revealed to AMADC members. The refreshed look and feel will be followed by a range of member resources designed to ensure that AMADC members are empowered to maximize their relationship with the organization and to take advantage of both chapter and national level benefits.
“We have really enjoyed our work with AMADC during the past two years,” Debbie Bates-Schrott, president and founder of Bates Creative said. “We are continuously impressed with the breadth and depth of resources available to members, as well as the wide range of organizations that make up the membership of AMADC. We welcomed the opportunity to work in partnership with Mike Gardner and the team to create a renewed identity that engages the community and connects with new members.”
Bates Creative’s role as a Presidential Sponsor will also include serving as title sponsor of one of AMADC’s monthly Networking events in the Washington, D.C. metro area, and additional promotional opportunities throughout the year as part of AMADC’s 2016 event schedule.
To learn more about Bates Creative and their brand identity work for AMADC, visit http://batescreative.com/blog/amadc-rebrand-case-study. For more information about AMADC and partnership opportunities, visit amadc.org/sponsorship.
About AMADC:
AMA is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. AMADC is the fourth largest chapter of the international American Marketing Association (AMA) – itself the largest marketing association in North America with more than 38,000 members worldwide. AMADC is the leading network of marketing professionals driving innovation, professional development and career advancement throughout the region. Members and the broader community of AMADC represent a vast range of industries varying from corporate, media, government, association and non-profit sectors. In 2012, AMADC proudly celebrated its 80th year of providing Marketing Leadership to professionals in the Washington, D.C. area. Learn more at amadc.org.
About Bates Creative:
Bates Creative is a full-service design agency – branding, interactive, publishing, collateral, you name it – with roots in Silver Spring, MD. With more than a decade of experience in the creative-sphere, Bates Creative has the proof that stellar design returns promising business results. Its team of strategists, designers, and industry thought-leaders has an established reputation for evergreen talent that delivers clients’ stories through design. Learn more about Bates Creative at http://batescreative.com.