GreenBuzz, a design and communications agency, brought together a panel of experts who are trying to determine the best ways to connect with consumers in this brave new world of ours.
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The death of George Floyd changed the world. On the heels of the unjust killings of Breonna Taylor and Ahmaud Arbery, Floyd’s murder played out on our screens. It was impossible to look away. This moment has motivated a renewed call for justice across America.
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As marketers, we know how important brands are. When it comes to developing one for ourselves, particularly with the pressure of job hunting, it’s more challenging. As the CEO of “You,” you know that what you do and don’t do, say and don’t say, and how others perceive you, form the basis of your personal brand. In an interview, do you have the “tell me about yourself” internalized? Do you have an example to share of some impressive success?
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Dear Marketer-in-Transition,
We feel your pain. Landing a new job during an economic downturn is challenging, and social distancing only adds to the complexity. We hosted free online programming in April, but as the shut down continues and the unemployment rate continues to rise, we wanted to do more. We looked for ways we could help and found the answer in our Marketing Mentors Network.
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What’s a genius marketing campaign? It’s the campaign that made you really proud. It was exceptional. Your genius marketing campaign hit Schopenhauer’s description of genius. And changed everything.
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