Convincing your boss to invest more in marketing

Convincing your boss to invest more in marketing

We are living in a time of rampant uncertainty with marketing budgets under enormous pressure to deliver more for every dollar spent. Salesforce’s 8th Annual “State of Marketing Report” offers valuable insight into what comes next. Here are a couple of highlights.

 👉🏼 CMOs cite customer preferences and expectations as the #1 influence on digital strategy. With customers looking for more ways to engage online, marketers are increasingly tapping into a wide variety of interactive and user-generated content to meet demand.
👉🏼 Many marketers are finding success by unlocking new customer segments, investing in digital-first experiences, and hosting virtual and hybrid events.
👉🏼 Email use accounts for 80% of all outbound messaging. Moreover, the number of outbound emails increased by 15% in the last year.

Here’s where you can download the report:

AMADC Celebrates Black History Month

AMADC Celebrates Black History Month

This year AMADC celebrates all African Americans and the courage it takes to become successful.

Maryland’s new Governor Wes Moore is a wonderful example of those who persevere. He is the first black governor of Maryland and only the sixth in our nation’s history. He sent out a letter recently to his supporters and explained,

“Last month, I was sworn in just blocks away from the Annapolis docks, where so many enslaved people arrived in this country against their will. We stood in front of a capitol building built by their hands. It is a testament to the fact that progress is not inevitable, but possible.”

Moore first came to national attention after the Baltimore Sun ran a story about Wes Moore, a local student who had just received a Rhodes Scholarship. In the same edition, they also ran a story about four young men who had allegedly killed a police officer in an armed robbery. One of the suspects was also named Wes Moore.

Our Wes Moore corresponded with the man he shared a name with for several years. They had both grown up on the streets of Baltimore, even hung out on the same street corner, but had taken completely different paths in life. The book was a bestseller and showcased to all how the choices we make shape our lives.

Moore’s story is not just inspiring but a testament to what we all can accomplish. So, the next time you come up against what seems like an insurmountable obstacle, remember that story and keep going forward. You can do this!

Please join AMA’s president Bennie F. Johnson, our president Andrea Smith, and other AMADC panelists for a discussion next week about Black History Month.

Have a great week!

Top trends in marketing in 2023

Top trends in marketing in 2023



What comes next in marketing and tech? Tech leaders at HubSpot’s User Conference discussed the trends that are driving their business decisions. There’s a lot to learn and think about.

Griffin LeFleur, a senior marketing operations manager at Swing Education told a packed session that his conversational marketing channel of choice is live chat. Customers want that person-to-person connection, and his company plans to give it to them. They will start by creating personas and developing different content for each one.

LeFleur also said that Social Media Optimization is becoming just as important as SEO so content optimization should be a major focus for business leaders in 2023.