We have some very exciting news to share! We are proud to introduce the new brand identity for AMADC, which positions us as the premier marketing organization of the Greater Washington Metropolitan area! We are currently working on developing a modern, responsive website to match our new look, which will be launching this Spring! Read more about this exciting step forward for AMADC.
We have some very exciting news to share and want you all to be the first to know. Over the last several months, we have been focused on mapping out a strategy to deliver better experiences for our members no matter where they happen to be in their career cycle.
With that, our first move was to embark on a refresh of the AMADC brand. We enlisted the help of Bates Creative and The Gigawatt Group to create a more streamlined and consistent brand identity to reinvigorate the overall AMADC membership experience. The Bates Creative team led the design and creative efforts combined with Gigawatt’s brand messaging strategy to create a full-blown solution for AMADC’s refreshed brand.
With that, we are proud to introduce the new logo for AMADC, which positions us as the premier marketing organization of the Greater Washington Metropolitan area!
We are also launching three new sub-brands to the identity—The Advanced Marketing Academy, CMO Leadership Circle and District Current—to deliver customized experiences for our member segments that are exciting, relevant and thought provoking.
Overall, the brand identity rollout will enable us to better engage with talented creatives within our membership by offering them opportunities to promote and demonstrate their talents to our larger membership and receive recognition for their efforts.
This new brand identity represents a major step forward in continuing to deliver outstanding programs and member benefits. We hope you are as excited about this new identity as we are. We’ll have more to share with you soon on this exciting step forward for AMADC.
Thanks for being a member of AMADC!
Mike Gardner, President, AMADC
Debbie Bates-Schrott, Chief Creative Officer, AMADC