(Washington, DC – July 23, 2013) The American Marketing Association – Washington, DC Chapter (AMADC) recently updated its brand identity system. The launch of the new logo and accompanying tagline is commensurate with the start of the association’s 2013-14 fiscal year.

AMADC’s previous logo had been established expressly for the organization’s 80th anniversary, which was celebrated in 2012.

(Washington, DC – July 23, 2013) The American Marketing Association – Washington, DC Chapter (AMADC) recently updated its brand identity system. The launch of the new logo and accompanying tagline is commensurate with the start of the association’s 2013-14 fiscal year.

AMADC’s previous logo had been established expressly for the organization’s 80th anniversary, which was celebrated in 2012.

“The new identity system reinforces the value that AMADC intends to provide to its members in the coming year,” said Brian Rutter, President of AMADC. “It maintains the bold red and black of the prior system, but emphasizes growth and upward trajectory, which members have told us is what they expect from us.” Rutter added: “Our new tagline, Get Ahead, summarizes what we believe is the goal of our members and how AMADC intends to help them achieve it.”

About AMADC
AMA is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. AMADC is the fourth largest chapter of the international American Marketing Association (AMA) – itself the largest marketing association in North America with more than 38,000 members worldwide. AMADC is the leading network of marketing professionals driving innovation, professional development and career advancement throughout the region. Members and the broader community of AMADC represent a vast range of industries varying from corporate, media, government, association and non-profit sectors. In 2012, AMADC proudly celebrated its 80th year of providing Marketing Leadership to professionals in the Washington, DC area.