October 3, 2014 – Washington, DC – The DC Chapter of the American Marketing Association (AMADC) is pleased to announce its educational partnership with West Virginia University’s Integrated Marketing Communications Graduate Program (WVU IMC). As part of this year-long partnership, WVU IMC will be a title sponsor of one of AMADC’s popular “How-To” marketing education sessions and host one of AMADC’s monthly “Networkers.” AMADC will also benefit from access to WVU IMC’s annual INTEGRATE conference at a discounted partner rate.
October 3, 2014 – Washington, DC – The DC Chapter of the American Marketing Association (AMADC) is pleased to announce its educational partnership with West Virginia University’s Integrated Marketing Communications Graduate Program (WVU IMC). As part of this year-long partnership, WVU IMC will be a title sponsor of one of AMADC’s popular “How-To” marketing education sessions and host one of AMADC’s monthly “Networkers.” AMADC will also benefit from access to WVU IMC’s annual INTEGRATE conference at a discounted partner rate.
“AMADC is committed to helping DC marketers Get Ahead,” said Eileen Bramlet, president of AMADC. “To do this, we’re always looking for industry partners and programs to help our professional community thrive. WVU IMC, and its INTEGRATE conference, is a great example of a forward-thinking institution that offers professionals the tools and flexibility they need to succeed in today’s fast-paced environment. They have a great ‘learn-it-today, use-it-tomorrow’ philosophy – Something that we integrate into all of our programming events.”
“We’re very happy to be partnering with such an active, forward-looking group of marketing professionals,” said WVU College of Media Online Programs Director, Chad Mezera. “The goal of the WVU IMC program is to equip marketing professionals with the skills they need to stay current in a fast-changing industry and be prepared to lead the marketing ideas of tomorrow. We look forward to engaging with AMADC members.”
The WVU IMC graduate program hosts the annual two-day INTEGRATE conference, where marketing professionals interact with thought leaders and learn about emerging trends in integrated marketing communications. Now in its fifth year, INTEGRATE 2015 will be held May 29-30 in Morgantown, WV.
Marketers can learn more about the WVU IMC online graduate program during a special open house at the Teddy & The Bully Bar in DC on October 14 from 5:30-8 p.m. Current students, graduates, faculty and representatives from WVU’s administrative team will be on-site to talk with DC-area marketers about the course offerings, the online learning environment and the admissions process.
To learn more about WVU’s upcoming open house or INTEGRATE 2015, visit imc.wvu.edu/dc. For more information about AMADC and partnership opportunities, visit amadc.org.
About AMADC:
AMA is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. AMADC is the fourth largest chapter of the international American Marketing Association (AMA) – itself the largest marketing association in North America with more than 38,000 members worldwide. AMADC is the leading network of marketing professionals driving innovation, professional development and career advancement throughout the region. Members and the broader community of AMADC represent a vast range of industries varying from corporate, media, government, association and non-profit sectors. In 2012, AMADC proudly celebrated its 80th year of providing Marketing Leadership to professionals in the Washington, DC area. Learn more at amadc.org.
About West Virginia University’s IMC Graduate Program:
Founded in 1867, West Virginia University is a public land-grant university with its main campuses located in Morgantown, WV. WVU’s graduate programs have been ranked nationally among ‘America’s Best Graduate Schools’ (U.S. News and World Report 2015). Among its diverse graduate degree and certificate offerings is the online graduate program in Integrated Marketing Communications (IMC) at the Reed College of Media. The IMC graduate program, started in 2001, is exclusively online with no on-campus classroom attendance required. This enables a student to earn a valuable master’s degree or professional certificate in this fast-growing field from anywhere in the world. Led by a diverse faculty of marketing directors, academics and entrepreneurs, communications professionals enrolled in the program learn to re-align their marketing activities to ensure a constant flow of information to consumers from a variety of media. Learn more at imc.wvu.edu/
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