April 1, 2015 – Washington, D.C. – The D.C. Chapter of the American Marketing Association (AMADC) is pleased to announce its partnership with Mediabarn. As part of this year-long partnership, Mediabarn conducted two focus groups with AMADC members and non-members. The research looked at participants’ expectations and satisfaction with AMADC, along with opportunities to add value to membership.
April 1, 2015 – Washington, D.C. – The D.C. Chapter of the American Marketing Association (AMADC) is pleased to announce its partnership with Mediabarn. As part of this year-long partnership, Mediabarn conducted two focus groups with AMADC members and non-members. The research looked at participants’ expectations and satisfaction with AMADC, along with opportunities to add value to membership.
“Mediabarn’s focus groups provided insights into how members and non-members perceive AMADC. The research will play an important role as we develop new initiatives for local marketers in the coming months,” said Eileen Bramlet, president of the AMADC.
As part of this partnership, Mediabarn will also be the title sponsor of one installment of AMADC’s “How-To” series in 2015 in addition to hosting one of AMADC’s monthly Networking events in the Washington, D.C. metro area.
“Anyone who attends a ‘How-To’ event knows the experience is unique and filled with takeaways. As an agency dedicated to user insights and experience, we appreciate that and look forward to our partnership with AMADC,” said Jason Pentecost, co-founder of Mediabarn and principal lead for its research arm.
To learn more about Mediabarn, visit mediabarnresearch.com and mediabarninc.com. For more information about AMADC and partnership opportunities, visit amadc.org/sponsorship.
About AMADC:
AMA is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. AMADC is the fourth largest chapter of the international American Marketing Association (AMA) – itself the largest marketing association in North America with more than 38,000 members worldwide. AMADC is the leading network of marketing professionals driving innovation, professional development and career advancement throughout the region. Members and the broader community of AMADC represent a vast range of industries varying from corporate, media, government, association and non-profit sectors. In 2012, AMADC proudly celebrated its 80th year of providing Marketing Leadership to professionals in the Washington, D.C. area. Learn more at amadc.org.
About Mediabarn:
With strong offerings in digital strategy and design, research services and creative staffing, Mediabarn’s mission focuses on delivering an excellent user experience. Led by co-founders Keith Deaven and Jason Pentecost, Mediabarn is a digital powerhouse that partners with clients like Aol, Discovery Communications, National Geographic, PBS and Pearson Education. Mediabarn is also partnering with GoodGovUX helping to drive UX best practices within the Government. Learn more at mediabarnresearch.com and mediabarninc.com.