Looking for ways to engage with your audience? If you have not incorporated webinars into your 2017 marketing strategy you should do so. Why? Satisfied attendees often become qualified leads. According to Martech Advisor “webinars are almost endlessly reusable: 85% of marketers turn webinar content into blog posts.” Webinars present opportunities to learn in-depth knowledge about clients, staff, trend forecasting, and product performance.
Looking for ways to engage with your audience? If you have not incorporated webinars into your 2017 marketing strategy you should do so. Why? Satisfied attendees often become qualified leads. According to Martech Advisor “webinars are almost endlessly reusable: 85% of marketers turn webinar content into blog posts.” Webinars present opportunities to learn in-depth knowledge about clients, staff, trend forecasting, and product performance.
Whether you’re already running successful webinars or ready to launch your first one, let’s take a look at a few practical ways to make the most of this valuable tool..
1. Personalize Invites
Highly customized email invites will convey a level of professionalism. Leverage high quality design elements in your email invites, And select relevant images that align with webinar topics. This is also important because invites without visual elements may be confused as spam mail. Adding the recipient’s name to a greeting or call to action tag line is a small detail that should not be overlooked. If possible, use a service that will differentiate between desktop and mobile viewing.
2. Partnerships – Guest Speakers
A way to add more value to your webinar is through partnering with other industry leaders. Industry leaders or social influencers often posses a level of expertise that no one within your organization has. Partnering will only expand your reach and increase brand awareness. How? Essentially you will be doubling your client list when both parties market the event. Be sure to highlight the speakers involved as an incentive to register.
image:pexels.com
3. Questionnaires/Surveys
One of the best ways to increase engagement is by polling attendees. An effective tool for questionnaire submission is a landing page. Along with registration info additional sections for questions should follow. Social media outlets will also aid in gaining suggestions. Take the time to discover what is the ideal time to host the online session. The focal point is to create engagement prior to the broadcast. Participants will welcome the opportunity to have an impact on the event.
4. Test
A webinar is similar to a live performance. Every show requires an amount of practice or testing. It is vital to thoroughly understand the technical requirements and how to troubleshoot them in real time. If possible, organizations should notify all attendees of the technical requirements before they agree to join a webinar session. For example, in your reminder email, let participants know how wifi and cellular data bandwidth will influence functionality.
5. Incentivize
A final note to remember is to offer incentives and free products for attendees. Reward participants for their time with exclusive access or downloadable material. After the webinar, you can include these items in a follow-up email.
Chris Poindexter is a digital marketing consultant fusing text and design to generate growth. Connect with him on LinkedIn or follow him on Twitter.
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