As AMADC’s 2010-2011 fiscal year draws to a close with many notable achievements and success stories, I would like to thank the board, our volunteers and our members. For the second consecutive year, AMADC has experienced substantial membership growth, easily surpassing 800 members for the first time in three years and hitting record highs among the 78 chapters of AMA during the Spring and Fall membership drives. This success is directly attributable to our volunteer leaders.

AMADC also saw record attendance of almost 1,500 marketers attending monthly programs and networking events. We kicked off the year with Seth Godin, prolific author and marketer, followed by Tony Hsieh, CEO of Zappos and author of Delivering Happiness in an event that attracted almost 200 marketers. The chapter launched its first philanthropy event this year raising almost $1,000 for AMADC’s inaugural college scholarship fund and held several exclusive CMO roundtable events catering to the highest level of marketers in our industry. Indeed our various programs delivered industry expertise to all levels of marketers.

We will end the year with our signature networking event, AMADC Power on the Potomac, at the House of Sweden on the Georgetown waterfront. Here, we will take time to honor Seth Goldman, President and TeaEO of Honest Tea, as AMADC’s 2011 Marketing Hall of Fame winner. We hope you can join us to celebrate a most amazing year.

It has been an honor and a pleasure to serve you and to work with you to achieve our chapter goals. As I turn over the reins to our incoming president, Mike Gardner, on July 1st, I feel confident that the AMADC is well poised for continued success under his leadership. Thank you for allowing me to represent you for the past year as the President of AMADC.

AMADC Power on the Potomac Networking Event
June 28, 2011

You won't want to miss this year's AMADC Hall of Fame celebration at one of DC's most unique locations, the House of Sweden. So, register today and join us as we honor Seth Goldman, TeaEO of Honest Tea, as our 2011 Marketing Hall of Fame Award Winner.

A remarkable portrayal of contemporary Scandinavian architecture, the House of Sweden overlooks the Potomac River giving you amazing views while you catch up with DC's top marketers and honor one of the area's great entrepreneurs.

So, come out to mix and mingle at one of the area's most spectacular locations!

Thanks to our Presenting Sponsor The Coca-Cola Company and Ridgewells Catering and Goodwill Industries for their generous support.

Read more and register at www.amadc.org/potomac-power

AMADC Networking Series Sponsored by RIS
July 25, 2011

The AMADC Networking Events are the place to get dialed into the DC marketing community. This is the spot to make alliances for your business, find your next great employee, get active in the AMA, get career advice or maybe get your next job. Be sure to bring a ton of business cards, you are going to need them!

Read more and register at www.amadc.org/2011/07/Networker

The AMADC is proud to deliver integrated, strategic and tactical marketing education on current trends and issues that apply to virtually any business or organization.

Networking Heats up at Hudson Restaurant

As the thermostat reached record-breaking temperatures, Marketers connected at Hudson Restaurant in Washington, DC on May 9 over cool drinks and lively conversation. In addition to heavy bar appetizers, such as calamari, bar tots, and house made pretzels, guests sampled gourmet brick oven pizzas while socializing in the West End’s hot spot.

New to the scene? Every month AMADC offers members and non-members the opportunity to network at some of the trendiest spots in DC while enjoying free appetizers and happy-hour drink specials. Whether you are looking to get involved with AMADC, build business alliances or find your next great employee, this is one event you can’t afford to leave off your calendar.

Marketers Acquire Keys to Online Cause Marketing Success

Marketing professionals from a variety of industries came out to hear Sharyn Collinson, Managing Director of Fixation Marketing, and Jon Gonzalez, Chief Development Officer of Food Allergy and Anaphylaxis Network (FAAN), discuss fund-raising, event planning and nonprofit marketing strategies. The May 19 event was held at the lovely Georgetown University conference hall in Arlington, VA.

According to survey research on event marketing, 90 percent of all generated revenue comes from event fundraisers and the remaining 10 percent from virtual marketing campaigns. Studies show that the risks involved in the planning and execution of live events are fairly low compared to a virtual marketing event hosted solely online. Additionally, live events encourage networking between the client and the vendor.

Event Marketing and Relationship Building

Online cause marketing programs are popping up everywhere and it’s never been more crucial to get it right. On May 24, Katya Andresen, COO of Network for Good and author of Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes shared insights and best practices for effective online cause marketing with an intimate group at Herman Miller Showroom in DC.

Many companies are engaging their audiences around charity in new and innovative ways online – especially on social media platforms – and boldly linking their brands to philanthropy and social responsibility. So what’s the secret? What separates one company’s campaign from another? Under Katya’s guidance, attendees examined several online cause marketing campaigns and discussed how to inspire people to act and to do good in this challenging environment. In addition to sharing case studies, Katya divulged keys to sound goal-setting and online cause marketing success, including suitability, authenticity, transparency and selling point. Before wrapping up the lunch hour session, marketers were provided a handy checklist for running an effective online campaign.

Blogging in the Blogosphere: Do you have what it takes?

How To: Talk to Bloggers was a phenomenal, lunch-hour seminar held on May 26 at the Washington DC Economic Partnership. The event attracted a diverse range of marketing communications professionals.

Featured speaker, Jonathan Rick, Senior Strategist of Rock Creek Strategic Marketing, is a serious Blogger with a background in public affairs. His superb online communication skills have landed him numerous accolades from local politicians to the media. In his role, Jonathan uses his talents to help clients navigate the complex world of social media and the Blogosphere. Jonathan is truly in a league of his own when it comes to knowing the ins and outs of the Web. His e-strategies have helped a variety of clients, including the federal government, nonprofits, and the general public. His articles have been published in What We Think: Young Voters Speak Out (2004), on social media blogs, TechPresident, K Street Café, GovFresh, PRWeek and Politico.

Blogging is a term widely used today. People blog about their aspirations, interests, hobbies – really anything and everything under the sun. The invention of the World Wide Web, has transformed the way people communicate and share information. Individuals from all sectors of the world blog to be heard! The passion that rests at the hands of the blogger shows the inner urge of our popular media culture to be heard. A voice of anger, passion, love, or hate awaiting its digital signature and approval from the public with a simple click of a mouse. Blogging is a form of self-expression in its rawest form of human emotion and intellect.

How To: Use Social, Mobile and Local Marketing to Drive Customers and Profit

Maisha Walker, President of Message Medium and Inc. Magazine’s Internet Strategist talked to attendees about how businesses are successfully using Foursquare, Groupon, Facebook, Twitter, Google Places to drive real traffic and real revenue. No matter what your industry, business or role, marketers use social media tools to broadcast their messages, establish awareness of expertise, access people, stay in touch/build relationships, expose valuable new ideas and organize opportunities to connect. Before jumping into social media campaigns, consider the following five things:

• Campaign goals
• What to publish
• Resources to create unique content
• Tools to spread your word
• Ability to track, tweak and repeat

View a video clip of Maisha Walker on YouTube

AMADC – 3rd Largest Chapter of AMA

AMADC recently surpassed the New York Chapter of AMADC, regaining the spot of third largest chapter. We couldn't be more pleased to see our membership grow by leaps and bounds over the last 24 months.

Members are critical to AMADC and its success. We welcome each of the new members that joined this year and are pleased to report double-digit membership growth and steady retention rates that are among the highest of all chapters.

AMADC had the most new members join of any of the 78 AMA chapters last fall and are again leading the pack during the current membership drive. Visit www.amadc.org/membership for information on how to become a member and access exclusive, members-only benefits.

New Member Welcome

Sylvia A Kerali, Laura Cruzada, Samara Sit, Sarah Craft, Eileen Baumann, Petra Groat, Denise Brien, Bobbi Juneja, Adriane Griffen, Sheryl Friedman, Lois Witkop, Camilo Cuba, Angela Ferragamo, Ciara Sheehan, Craig Zaccaro, Tekiyah Ward, Karen Kramer, Jill Klingler, Liz Heese, J'Nai Baylor, Lara Fisher, Jasen Zubcevik, Gregory Castle, Benjamin Hoopes, Ellen Horn, George Hood, Cara O'Connell, Christianne Witten, Lisa Shaughnessy, Natasha Watkins, Ruth Seeley, Richelle Fatheree, Deborah Johnson, Sherief Khalil, Rachel Stephens, Jeanet Schroepfer, Greg Heth, Giulietta Versiglia, Vince Duobinis, Maria Kretowicz, Chris Streeter, Garry Butcher, Susan Leland, Tracy Betts, Richard Gellman, Krissy Madrid, Abegail Matienzo, Stacey Miller, Jade Woods, Steve Lancaster, Lisa Slaydon, Sarah Goforth, Karen Torres, Angela Muller, Philippe Duverger, Jon-Patrick Ewing, Jenelle Murph, Courtney Anderson, Wallace Bacon, Karli Kasonik, Kendra Parlock, Karen Nasuti, Tina Hinchman, Anne Factor, Carol Wolinsky, Michele Santiago, Tae Crotty

Celebrating 20 Years of AMADC Membership

Congratulations to the following legacy members who are setting new records with membership of more than 20 consecutive years! We are proud of you and proud to serve you!

Ms Lauren E Haywood
Mr Dan F Noyes
Ms Deborah I Clark
Ms Beverly D Sobel-Redler
Mr John Heenan
Mr Jon-Patrick M Ewing
Mr Kevin E Roland
Mr Irwin L Gold
Ms Susan C Wilkinson
Mr Allan H Fisher
Dr Earnestine C Hargrove
Ms Carole A Szpak
Ms Megan E Jones
Mr Robert L Wood Jr
Ms Marjette M Stark
Ms Lisa Saisselin-McDonald
Dr Ning Li
Mr Jeffrey C Adler PRC
Mr John H King

Save Money with Multiple Members
The AMA Group Membership program is available to professional marketers and academics in the same organization or parent company regardless of geographic location. Group is defined as four or more people receiving a paycheck from the same employer.

Join us in welcoming the National Association of Corporate Directors and Affinity Center International LLC, our newest corporate members!

You already know the benefits associated with AMA membership; why not pass them along to your colleagues? As members of the American Marketing Association, your team will tap into resources that help them address day-to-day challenges and stay at the forefront of marketing thinking and practices. Contact AMADC’s Membership Committee angela.brown@amadc.org today to learn more!

Get Involved With Us!

Take your membership to the next level by volunteering with one of the largest AMA chapters in the Nation – AMADC. The association is almost all volunteer-driven so we appreciate all the help we can get from our members. We know your time is valuable so we have many different levels of involvement you can take part in to match your schedule – from one-time tasks to high-visibility director-level positions.

To learn more about opportunities and benefits, visit our Volunteer page or contact AMADC's Volunteer Director, Nelissa Okamato, at Nelissa.Okamoto@amadc.org.

Get the Right Fit: Tailored Sponsorship Packages

Search no further. The AMADC can help connect you to the largest network of experienced marketing professionals in the Washington, DC/Maryland/Northern Virginia area. Our sponsors benefit from increased opportunities to connect with area business professionals in addition to top-notch exposure to a narrowly targeted market.

Whether your objective is to increase brand awareness, impress and retain existing customers or acquire new opportunities to open doors to your audience, the AMADC has a sponsorship package that will assist you reach your goal.

Contact April Simons TODAY to get started.

Top Interview Secret: Know the Right Questions To Ask

Most interview preparation books are filled with sample questions that you’ll have to answer during an interview. While it’s certainly important to know how to answer tough interview questions, it’s equally important to know how to ASK questions in an interview. There are three good reasons to be prepared to ask great questions during interviews.

• To uncover the interviewer’s hiring motives.
• To demonstrate your interest and intelligence.
• To uncover any unspoken concerns or “red flags.”

Read the full article at www.amadc.org/news

AMADC is Your Social Media Hub for Industry News & Trends

Whether you are new to the local Chapter or a long-time member, there are a number of ways to add value and spice up your membership by getting plugged in to the latest job posts, industry insights, and event announcements through our social media networks.

Love Twitter's real-time interface and short bursts of information? Follow us at @amadc and check out our AMADC member list to connect with other Chapter members. Don't see your handle on the list? Shoot us a DM and we'll add you after we verify your membership.

If you are among the millions of users engaging with brands on Facebook, you can join the AMADC Chapter group or become one of our fans. If you're new to the Chapter, have a question about a best practice, or come across an article you just have to share, we welcome and encourage your posts.

Maybe LinkedIn's more traditional networking set-up is more your style. You can connect with the Chapter there too. Join fellow, local marketing professionals in our LinkedIn group for job posts, industry news and weekly discussions.

Join them all so you can be part of Where Marketing Power Plays!

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